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400-885-9898

更新于今天

2.5-5萬

職位描述

雇主品牌銀行

Responsibilities:

Develop and implement effective brand building strategies
Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels
Liaise with agencies & production houses to implement brand building initiatives
Supervise the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns
Conduct brand track survey regularly to monitor the brand awareness of the Bank
Manage and monitor promotion budget on a regular basis
Handle and supervise the procurement works of campaigns
Perform duties as assigned

Requirements:

University graduate with major in Marketing, Communications or relevant disciplines
8-10 years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms
Experience in banking industry is preferred
Good team player with excellent interpersonal and communication skill
Organized, strong self-motivation and attention to details, ability to work independently and responsively
Computer literacy such as MS Word, Excel, PowerPoint and Chinese word processing
Good command of spoken and written English and Chinese, including Putonghua