誠聘增長創(chuàng)意設(shè)計師（付費媒體），通過數(shù)字廣告與全生命周期營銷，助力品牌故事生動呈現(xiàn)。
該角色連接創(chuàng)意設(shè)計與營銷執(zhí)行，制作高性能的靜態(tài)、動態(tài)、電子郵件和網(wǎng)絡(luò)資產(chǎn)，推動在Meta、Google、Pinterest、YouTube、抖音及我們自有渠道等付費媒體平臺上的發(fā)現(xiàn)、參與和轉(zhuǎn)化。
您將與我們的增長團(tuán)隊和創(chuàng)意團(tuán)隊密切合作，將品牌信息轉(zhuǎn)化為引人注目的視覺素材和連貫的全生命周期內(nèi)容。理想的候選人應(yīng)具備敏銳的審美眼光、對平臺特性的深刻理解，以及對創(chuàng)意如何與受眾行為產(chǎn)生關(guān)聯(lián)的深刻洞察。
職責(zé)：

創(chuàng)意設(shè)計與制作
· 設(shè)計并編輯靜態(tài)、輪播和短視頻廣告，針對Meta、Google、Pinterest、YouTube和抖音等平臺的付費媒體投放進(jìn)行優(yōu)化。
· 根據(jù)用戶留存營銷需求，設(shè)計電子資產(chǎn)，包括封面圖片、模塊和宣傳圖形。
· 制作網(wǎng)站橫幅（包括首頁英雄展示、促銷橫幅及系列推廣橫幅），為關(guān)鍵營銷活動和產(chǎn)品發(fā)布提供支持。
· 保持品牌間視覺和色調(diào)的一致性（Babyletto、Namesake和 MDB 組合中的其他品牌）。
· 將品牌攝影與生活方式內(nèi)容轉(zhuǎn)化為可直接投放的廣告及郵件創(chuàng)意，巧妙融合排版設(shè)計、信息傳遞與動態(tài)效果。
· 將有機(jī)內(nèi)容和網(wǎng)紅內(nèi)容轉(zhuǎn)化為平臺原生廣告，既保持真實感，又能完美契合品牌形象。
協(xié)作與迭代
· 與增長營銷團(tuán)隊緊密協(xié)作，將創(chuàng)意簡報、核心信息及受眾洞察轉(zhuǎn)化為引人入勝的視覺概念。
· 與品牌創(chuàng)意及增長團(tuán)隊協(xié)同合作，確保付費廣告、郵件及網(wǎng)頁素材能強(qiáng)化整體視覺形象與敘事方向。
· 參與創(chuàng)意評審，并高效且審慎地回應(yīng)反饋。
· 通過提供多樣化的變體與調(diào)整方案，支持創(chuàng)意測試，探索不同的吸引點、版式或風(fēng)格。
資產(chǎn)管理與交付
· 根據(jù)平臺規(guī)范（Meta、Google、Pinterest、YouTube、抖音、Klaviyo/郵件及網(wǎng)站CMS格式）準(zhǔn)備交付成果。
· 整理工作文件、模板及導(dǎo)出內(nèi)容，確保創(chuàng)意素材在各渠道間保持一致且易于訪問。
· 及時掌握廣告創(chuàng)意、郵件設(shè)計、動態(tài)設(shè)計及平臺格式的最新趨勢。
資格：

必需
· 2-4年設(shè)計經(jīng)驗（代理機(jī)構(gòu)或內(nèi)部團(tuán)隊），理想情況下需具備付費媒體、增長策略、生命周期管理或數(shù)字營銷領(lǐng)域經(jīng)驗。
· 根據(jù)平臺規(guī)范（Meta、Google、Pinterest、YouTube、抖音）準(zhǔn)備交付物。
· 具備設(shè)計電子營銷素材（如Klaviyo等電子郵件營銷工具）及網(wǎng)頁橫幅廣告的經(jīng)驗。
· 熟練掌握Figma、Adobe Photoshop、After Effects、Premiere Pro和CapCut等軟件。
· 具備扎實的構(gòu)圖、版面層次、排版及色彩運用能力。
· 付費平臺創(chuàng)意最佳實踐的理解（例如：前3秒注意力集中、安全區(qū)域、寬高比）。
· 具備高效完成截止任務(wù)的能力，能同時管理多個項目，并交付整潔且可直接投入使用的成果。
很高興擁有
· 具備動態(tài)設(shè)計經(jīng)驗（包括燈光動畫、文字疊加及過渡效果）。
· 熟悉創(chuàng)意自動化或迭代工具的使用。
· 為面向千禧一代的消費類及生活方式品牌提供體驗設(shè)計服務(wù)。
· 理解創(chuàng)意如何影響績效指標(biāo)（點擊率、轉(zhuǎn)化成本、每用戶月收入）。
語言能力：英語四級及以上水平，流利的口語和書面英語，能閱讀理解英文
設(shè)計資料，具備和美國&香港公司同事溝通的能力；
崗位福利:
工作時間：一周五天工作制，朝九晚六點半，上午9:00--12:00，下午13:30--18:30（不加班）正式入職即購買五險一金
薪資待遇:工資+節(jié)假日福利+年底獎金;
保障福利:實際工資繳納養(yǎng)老保險、醫(yī)療保險、工傷保險、生育保險、失業(yè)保險和住房公積金;
帶薪休假 : 雙休，法定節(jié)假日、婚假、產(chǎn)假等
本公司屬于甲方外資公司，購買五險一金（依照實際工資購買），假期：雙休，依照國家假期.
工作地點：廣州市中山八路新虹街38號荔景樓A座609-612室
Growth Creative Designer Job Summary:

We’re looking for a Growth Creative Designer (Paid Media) to help bring our brand stories to life through digital advertising and lifecycle marketing.
This role bridges creative design and marketing execution, producing high-performing static, motion, email, and web assets that drive discovery, engagement, and conversion across paid media platforms like Meta, Google, Pinterest, YouTube, TikTok, and our owned channels.
You’ll collaborate with our Growth and Creative teams to translate brand messaging into scroll-stopping, direct response visuals, and cohesive lifecycle content. The ideal candidate is a designer with a sharp eye for aesthetic detail, a strong grasp of platform nuances, and a deep understanding of how creative connects to audience behavior.
Responsibilities:

Creative Design & Production
· Design and edit static, carousel, and short-form video ads optimized for paid media placements across Meta, Google, Pinterest, YouTube, and TikTok.
· Design email assets, including hero images, modules, and promotional graphics in alignment with retention marketing needs.
· Create website banners (homepage hero, promotional banners, collection banners) that support key campaigns and product launches.
· Maintain visual and tonal consistency across brands (Babyletto, Namesake, and others in the MDB portfolio).
· Adapt brand photography and lifestyle content into performance-ready ad and email creative, incorporating typography, messaging, and motion.
· Repurpose organic and influencer content into platform-native ads that feel authentic and on-brand.
Collaboration & Iteration
· Partner closely with the Growth Marketing team to interpret creative briefs, key messages, and audience insights into compelling visual concepts.
· Collaborate with the Brand Creative and Growth teams to ensure paid ads, emails, and web assets reinforce the broader visual identity and storytelling direction.
· Participate in creative reviews and respond to feedback efficiently and thoughtfully.
· Support creative testing by delivering variations and adaptations that explore different hooks, layouts, or tones.
Asset Management & Delivery
· Prepare deliverables to platform specifications (Meta, Google, Pinterest, YouTube, TikTok, Klaviyo/email, and website CMS formats).
· Organize working files, templates, and exports to ensure creative assets are accessible and consistent across channels.
· Stay up to date on trends in ad creative, email design, motion design, and platform formats.
Qualifications:

Required
· 2–4 years of design experience (agency or in-house), ideally in paid media, growth, lifecycle, or digital marketing.
· Prepare deliverables to platform specifications (Meta, Google, Pinterest, YouTube, TikTok).
· Experience designing email assets (Klaviyo or similar ESPs) and web banners.
· Proficiency in Figma, Adobe Photoshop, After Effects, Premiere Pro, and CapCut.
· Strong sense of composition, layout hierarchy, typography, and color.
· Understanding of creative best practices for paid platforms (e.g., attention in first 3 seconds, safe zones, aspect ratios).
· Ability to work efficiently under deadlines, manage multiple projects, and deliver clean, production-ready assets.
Nice to Have
· Experience in motion design (light animation, text overlays, transitions).
· Familiarity with tools used for creative automation or iteration.
· Experience designing for consumer or lifestyle brands targeting millennial audiences.
· Understanding of how creative contributes to performance metrics (CTR, CPA, ROAS).