Major Tasks & Activities:
Work with the Assistant Director (PR) - Public Affairs, assist in developing integrated PR and social media strategies for effective communications and engagement to raise positive awareness of the corporate brand and strengthen reputation in
the Chinese Mainland.
Work with the Assistant Director (PR) - Public Affairs to identify and pitch high-impact media exposure opportunities and draft tailored responses to media enquiries.
Assist in preparing high-quality bilingual publicity materials (e.g. press releases, keynote speeches, presentations, Line-to-Take).
Assist in organising PR events (e.g. press conferences, media tours, media visits) and follow up on high-quality exposures.
Lead social media campaigns independently by leveraging across established and emerging digital platforms to maintain regular online exposure with consistent tone.
Coordinate with the PR teams across all mainland centres for making effective synergies of communications efforts of media and social media initiatives.
Lead the daily media/social media monitoring to ensure tracking up-to-date media coverage of the company, relevant policies and industry news, and provide daily news monitoring service.
Source, evaluate and manage third-party vendors for effective and optimised campaign execution, cost efficiency and compliance with corporate policies.
Support in timely and effective monitoring and handling of PR issues and to properly predict, feedback and direct media/public concerns.
Carry out any other duties and projects appropriate to the post as required.

Skills, Qualifications and Experience Requirements
Degree in Language Studies, Communications or related disciplines.
Minimum eight years relevant working experience in a large organisation, media relations and issues management expereinces required.
Insightful understanding on social media, digital platforms and media relations.
Excellent command of spoken and written English and Chinese.
Good team player with excellent organisational and communications skills.
Organised and independent, with ability to work under pressure and meet deadlines.
Proficiency in PC skills including MS Word, Excel, PowerPoint, PhotoShop; Graphic layout tools (such as Xiumi, Canva) and video editing skills would be an added advantage.

Competencies Requirements
Decision Quality: Decisive leader who can make firm and timely decisions
Cultivates Innovation: Changemaker who loves to innovate and think up new and better ideas for the Company’s success
Business Acumen: Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals·
Drives for Results: Self-driven go-getter who is result-oriented and powers through tough situations
Ensures Accountability: Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results
Optimises Work Process: Optimiser who can set up efficient and sustainable processes to carry out departmental projects
Collaborates: Strong partnership-building and collaboration skills; able to work with others to meet shared objectives
Communicates Effectively: Excellent communicator who can clearly and effectively communicate with diverse groups of audiences
Situational Adaptability: Quick and proactive in adapting to changes in work demands and situations