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Job Summary:
The Chief Editor will be responsible for managing several priority TA’s online
content production and operation across the online content whole lifecycle,
thus creating exceptional content experiences to meet not only external HCP and
patient’s needs, but also satisfy internal user’s expectation.
Success will be met through exceptionally close coordination and partnership
within Customer Innovation, with Business Units, Medical Affairs, Medical
Information, Channel Enablement Team, Digital, Compliance, etc.
Responsibilities:
Work closely within Customer Innovation with BU Digital Leads, Patient Leads
and MKT, understand companywide and BU-level innovative GTM strategies, and
content strategy for designated TA.
Develop best fit HCP-facing online content plan based on business objectives
and content strategy to provide exceptional medical content experience, thus
making every touch point with HCP count.
Develop patient-facing online content plan based on patient solution’s
objective and content strategy to provide best contest experience to fulfill
patient’s needs.
Continuously understand reader insights and adjust content plan accordingly,
ensure the agile content delivery best match with reader’s needs & industry
changing trend.
Lead and manage the agencies and editors and unify content from various
contributors to ensure every piece of content lines up with content strategy,
and deliverables are on time, and within budget.
Establish end-to-end process of content production in multiple types (incl.
articles, graphic, videos, etc.) to ensure excellent execution.
Build a built-in quality control system and manage the key points of content
production, as a high-level pair of eyes on each piece of content ensure
accuracy and consistency.
Monitor and plan relevant content based on certain industry-spreading topics,
including topic selection and material collection and extraction, and engage
with key stakeholders to drive customer acquisition.
Participate in content operation strategies and keep evolving content
processes/standards to reflect latest learnings or changes, keeping the
light-speed & high-quality competency level.
Explore innovative next-generation content production models.
Make sure the content production activities comply with scientific standards,
and follow company’s SOP governance.
Education and Experience:
At least 5 years of experience writing/editorial position or similar roles
within online medical media environment; Experience in the pharmaceutical
industry is a huge plus
Exceptional writing & editing skills and experience with multiple content
formats and digital tools to facilitate efficient content production, analysis,
and management
Deep understanding of content reader’s behavior insights & needs, with growth
mindset
Demonstrated experience in developing high-quality content, preferably with a
portfolio of published content, intended to drive customer acquisition
Great attention to detail and an ability to work within tight deadlines
Have strong esthetics taste and ability to understand the products /
Therapeutic Area position and creative vision.
Foundational knowledge of content SEO principles
Experience in at-scale production preferred
Acts decisively in complex and fast-moving environment
Bachelor’s degree required; Master’s Degree preferred
Technical Skills Requirements:
Excellent sense of teamwork/collaboration
Strong analytical and strategic skills
Excellent oral and written communications capabilities and presentation skills
Excellent English and Mandarin Chinese skills
Experience with business process creation or re-engineering and change
management
Strong interpersonal and influencing capabilities, and communication skills
Fluent with technology solutions to manage projects including appropriate
Microsoft Office programs (i.e., Word, Excel, PowerPoint, Project, Visio).



Pfizer is an equal opportunity employer and complies with all applicable equal
employment opportunity legislation in each jurisdiction in which it operates.
Medical
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