職位描述
Key Responsibilities
* Marketing Expertise with Data & Digital Application
* Use strong Marketing expertise to pinpoint where data & digital solutions can unlock the greatest value in brand-building, portfolio strategy, media deployment, and consumer engagement.
* Ensure all initiatives are positioned as data & digital enablers of Marketing ROI and growth, not as stand-alone tools.
* Connect every solution clearly back to business growth and brand impact.
* Maximize Value from Current Marketing Data & Digital Initiatives
* Consolidate and govern all Marketing-related data & digital initiatives (e.g., AI-driven efficiency, CDP/CEM, VOCM).
* Validate and prioritize initiatives based on measurable ROI and contribution to capability building.
* Drive adoption to ensure existing platforms and tools deliver full value capture and are embedded into Marketing's ways of working.
* Future-Back Data & Digital Capability Building
* Maintain a forward-looking perspective on how technology, consumer data, and analytics will reshape Marketing.
* Continuously explore new areas for Marketing data & digital capability building, ensuring the function stays ahead in digital maturity.
* Translate insights into a progressive roadmap, balancing today's priorities with tomorrow's readiness.
* Change Leadership & Impact Delivery
* Lead initiatives end-to-end with PMO-level rigor: from scoping, solution design, IT collaboration, training, to launch and continuous improvement.
* Drive change management to ensure adoption and integration of solutions in Marketing workflows.
* Guarantee outputs go beyond deliverables and translate into tangible impact -- stronger ROI, smarter investment, and lasting capability uplift.
* Cross-Functional Collaboration
* Act as a strategic enabler between Marketing teams, IT, and senior leadership, ensuring alignment on priorities and solutions.
* Support Marketing VPs and functional leaders with data-driven insights and digital enablers, strengthening decision-making and execution.
* Help ensure Marketing is equipped with the right data assets, digital platforms, and governance mechanisms to sustain growth.
Requirements
* Proven Marketing expertise (brand, portfolio, media, consumer) combined with strong application of data & digital solutions.
* Experience in driving data-enabled Marketing transformation with measurable results.
* Familiarity with AI-enabled tools, CRM, CEM, VOCM, and marketing analytics.
* Ability to anticipate future trends in data, technology, and consumer behavior, and translate them into actionable strategies.
* Strong problem-solving, structured thinking, and project leadership.
* Experience in change management, ensuring adoption and long-term value realization.
* Excellent stakeholder management and influencing skills.
* Fluent in English and Mandarin.
* Marketing Expertise with Data & Digital Application
* Use strong Marketing expertise to pinpoint where data & digital solutions can unlock the greatest value in brand-building, portfolio strategy, media deployment, and consumer engagement.
* Ensure all initiatives are positioned as data & digital enablers of Marketing ROI and growth, not as stand-alone tools.
* Connect every solution clearly back to business growth and brand impact.
* Maximize Value from Current Marketing Data & Digital Initiatives
* Consolidate and govern all Marketing-related data & digital initiatives (e.g., AI-driven efficiency, CDP/CEM, VOCM).
* Validate and prioritize initiatives based on measurable ROI and contribution to capability building.
* Drive adoption to ensure existing platforms and tools deliver full value capture and are embedded into Marketing's ways of working.
* Future-Back Data & Digital Capability Building
* Maintain a forward-looking perspective on how technology, consumer data, and analytics will reshape Marketing.
* Continuously explore new areas for Marketing data & digital capability building, ensuring the function stays ahead in digital maturity.
* Translate insights into a progressive roadmap, balancing today's priorities with tomorrow's readiness.
* Change Leadership & Impact Delivery
* Lead initiatives end-to-end with PMO-level rigor: from scoping, solution design, IT collaboration, training, to launch and continuous improvement.
* Drive change management to ensure adoption and integration of solutions in Marketing workflows.
* Guarantee outputs go beyond deliverables and translate into tangible impact -- stronger ROI, smarter investment, and lasting capability uplift.
* Cross-Functional Collaboration
* Act as a strategic enabler between Marketing teams, IT, and senior leadership, ensuring alignment on priorities and solutions.
* Support Marketing VPs and functional leaders with data-driven insights and digital enablers, strengthening decision-making and execution.
* Help ensure Marketing is equipped with the right data assets, digital platforms, and governance mechanisms to sustain growth.
Requirements
* Proven Marketing expertise (brand, portfolio, media, consumer) combined with strong application of data & digital solutions.
* Experience in driving data-enabled Marketing transformation with measurable results.
* Familiarity with AI-enabled tools, CRM, CEM, VOCM, and marketing analytics.
* Ability to anticipate future trends in data, technology, and consumer behavior, and translate them into actionable strategies.
* Strong problem-solving, structured thinking, and project leadership.
* Experience in change management, ensuring adoption and long-term value realization.
* Excellent stakeholder management and influencing skills.
* Fluent in English and Mandarin.
工作地點
上海市浦東嘉里城3F
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職位發(fā)布者
周至一/招聘專員
昨日活躍達能亞太(上海)管理有限公司達能集團，總部設立于法國巴黎，全球擁有近7萬5千名員工，是世界著名的食品和飲料集團之一。達能集團歷史悠久，規(guī)模強大，位列世界500強，業(yè)務遍及全世界120多個國家。鮮乳制品、飲用水、嬰兒營養(yǎng)和醫(yī)療營養(yǎng)作為達能的四大主要產(chǎn)品，在全球市場銷量排名均名列前茅。達能集團自80年代末，將其投資眼光著力于中國市場，自此，中國成為達能集團發(fā)展策略中極為重要的市場。隨著達能在中國投資設廠，并廣泛開展其生產(chǎn)和業(yè)務，目前達能集團在中國的業(yè)務主要包括酸奶、飲料、嬰兒食品及醫(yī)療營養(yǎng)等，其從事相關產(chǎn)品的生產(chǎn)，其產(chǎn)品除本銷外，還出口到世界各國。中國，作為目前亞太地區(qū)商業(yè)活動的中心，近年來隨著中國經(jīng)濟的飛速發(fā)展，中國市場業(yè)務迅速膨脹，銷售額不斷迅速增長，因此，達能于2006年4月將亞太地區(qū)總部遷至上海，建立達能亞太（上海）管理有限公司，希望通過建立更貼近中國的管理機構，進一步加大對中國市場的發(fā)展。達能亞太（上海）管理有限公司，作為達能集團的區(qū)域管理中心，主要由區(qū)域功能部門，如財務、人力資源、采購和市場等部門組成，并主要承擔核心管理和領導的職能。在達能，我們相信，創(chuàng)建包容性和多元化的團隊是我們未來的核心之一。所有符合條件的申請人都將得到平等的對待，我們不以應聘人員的年齡、種族、民族、膚色、宗教信仰、國籍、性別、性取向、退伍軍人身份、遺傳信息或殘疾狀況等作為是否招聘的依據(jù)。加入達能亞太（上海）管理有限公司，更多機會與挑戰(zhàn)！The Danone Group, headquartered in Paris France, employs nearly 75,000 people worldwide in more than 120 countries. With outstanding brands in Fresh Dairy, Waters, Baby Nutrition and Medical Nutrition as well as being the world market leader in fresh dairy products, Danone is one of the fastest moving consumer goods company in the world.Danone has invested in China since 1980s and has in the last 20 years become the growth focus and strategic development country of the Group. Today, Danone is operational in its 4 main products line in China, and has obtained market leading positions in each of the categories.With the rapid growth in China market, the Danone Group has recently relocated its regional headquarter to Shanghai. This brings proximity of the Group’s strategic development and much enthusiasm to our China operations.As the regional headquarter for Asia-Pacific, Danone Asia-Pacific Management Co., Ltd., has many key, challenging opportunities in functions such as Finance, HR, Purchasing and Marketing.At Danone, we believe that creating inclusive and diverse teams is at the heart of our future. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, gender, gender identity, veteran status, genetic characteristic, or disability status.Join Danone today to
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