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Responsibilities:

1. Design, implement, and optimize marketing automation workflows across the full customer journey.
2. Manage Salesforce Marketing Cloud (or equivalent) for EDM, lead nurturing, and customer engagement.
3. Collaborate with CRM, content, and campaign teams to ensure seamless automation execution.
4. Build and maintain data-driven automated programs(email, SMS, push, trigger-based journeys).
5. Continuously monitor, test, and optimize automation performance (open rate, CTR, conversion).
6. Ensure marketing automation systems integrate properly with CRM, website, and analytics platforms.
7. Generate reports and insights on automation effectiveness and recommend improvements.

Qualifications:

1. 5+ years of hands-on experience with marketing automation platforms (Salesforce Marketing Cloud preferred).
2. Solid understanding of customer journeys, segmentation, and lifecycle marketing.
3. Experience in building automated flows using Journey
4. Builder, Automation Studio, or similar.
5. Familiar with mainstream AI agent building platforms, such as Make, Coze, Dify, or similar.
6. Proficient in email deliverability, tracking, and data management.
7. Familiar with CRM and MarTech integration (e.g.,Salesforce CRM, CDP, API).
8. Strong analytical skills, able to optimize campaigns based on data insights.
9. Fluent in English; experience in B2B or international campaigns preferred.

職位名稱：營(yíng)銷自動(dòng)化專家
崗位職責(zé)：
·
設(shè)計(jì)、實(shí)施并優(yōu)化覆蓋完整客戶旅程的營(yíng)銷自動(dòng)化流程。
·
管理 Salesforce Marketing Cloud（或同類平臺(tái)），用于郵件營(yíng)銷（EDM）、潛客培育和客戶互動(dòng)。
·
與 CRM、內(nèi)容和活動(dòng)團(tuán)隊(duì)協(xié)作，確保自動(dòng)化執(zhí)行順暢無(wú)誤。
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構(gòu)建并維護(hù)數(shù)據(jù)驅(qū)動(dòng)的自動(dòng)化營(yíng)銷項(xiàng)目（郵件、短信、推送、觸發(fā)式客戶旅程）。
·
持續(xù)監(jiān)控、測(cè)試和優(yōu)化自動(dòng)化效果（如打開率、點(diǎn)擊率、轉(zhuǎn)化率）。
·
確保營(yíng)銷自動(dòng)化系統(tǒng)與 CRM、網(wǎng)站和分析平臺(tái)的有效集成。
·
輸出自動(dòng)化效果報(bào)告和洞察，提出優(yōu)化建議。
任職要求：
·
5 年以上營(yíng)銷自動(dòng)化平臺(tái)實(shí)際操作經(jīng)驗(yàn)（優(yōu)先考慮有Salesforce Marketing Cloud 使用經(jīng)驗(yàn)者）。
·
深刻理解客戶旅程、用戶分群和生命周期營(yíng)銷。
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具備使用 Journey Builder、Automation Studio 或類似工具搭建自動(dòng)化流程的經(jīng)驗(yàn)。
·
熟悉主流 AI Agent 構(gòu)建平臺(tái)（如 Make、Coze、Dify或類似產(chǎn)品）。
·
精通郵件送達(dá)率、追蹤與數(shù)據(jù)管理。
·
熟悉 CRM 與 MarTech 系統(tǒng)集成（如 Salesforce CRM、CDP、API 對(duì)接）。
·
具備較強(qiáng)的數(shù)據(jù)分析能力，能夠基于數(shù)據(jù)優(yōu)化營(yíng)銷活動(dòng)。
·
英語(yǔ)流利，有 B2B 或國(guó)際化營(yíng)銷活動(dòng)經(jīng)驗(yàn)者優(yōu)先。