工作職責(zé):
1. 用戶增長執(zhí)行:協(xié)助執(zhí)行SEO、SEM、社交媒體營銷、內(nèi)容營銷等多種渠道,執(zhí)行增長黑客實(shí)驗(yàn),提升用戶拉新效率
2. 用戶激活與留存:協(xié)助落地用戶激活流程及留存計(jì)劃,通過郵件營銷、推送通知、用戶旅程優(yōu)化等方式提高用戶活躍度與留存率
3. 體驗(yàn)優(yōu)化:協(xié)助走查阿語平臺體驗(yàn),對產(chǎn)品功能、營銷文案、用戶體驗(yàn)等方面進(jìn)行優(yōu)化迭代
4. 客戶溝通:與沙阿買家溝通,了解客戶體驗(yàn),提出產(chǎn)品改進(jìn)方案
任職要求:
1. 擁有本科及以上學(xué)歷,市場營銷、統(tǒng)計(jì)學(xué)、計(jì)算機(jī)科學(xué)或相關(guān)專業(yè)背景優(yōu)先
2. 至少1年互聯(lián)網(wǎng)平臺或相關(guān)行業(yè)增長運(yùn)營工作經(jīng)驗(yàn)
3. 優(yōu)先阿語商務(wù)級別或沙特/阿聯(lián)酋本地市場經(jīng)驗(yàn)優(yōu)先, 中文流利
Alibaba.com (Arabic) Porduct Operation Assistant
Job Responsibilities:
1. User Acquisition Execution: Assist in executing strategies across SEO, SEM, social media marketing, content marketing, and growth hacking experiments to enhance user acquisition efficiency.
2. User Activation & Retention: Contribute to implementing user activation workflows and retention plans, leveraging email marketing, push notifications, and user journey optimization to boost user engagement and retention rates.
3. Experience Optimization: Collaborate on enhancing the Middle East platform experience by iterating on product features, marketing copy, and overall user experience.
4. Customer Communication: Communicate with Buyer in SA/UAE to understand customer experience and propose product improvement solutions.
Requirements:
1. Bachelor's degree or higher, with preference given to those with backgrounds in Marketing, Statistics, Computer Science, or related fields.
2. At least 1 year of experience in growth operations for internet platforms or related industries.
3. Proficiency in Arabic at a business level or experience in the SA/UAE local market is preferred, along with fluency in Chinese.