崗位職責(zé):
Sales:
銷售:
? Daily management with frame brand E-WHS customers. (Business review, promotion or activity monitor, etc.)
負(fù)責(zé)公司鏡架品牌的電商客戶日常管理(定期生意回顧、促銷活動(dòng)追蹤、價(jià)格管理等)
? Developing E-WHS channel policy and authorization standard.
規(guī)劃制定批發(fā)電商渠道政策與授權(quán)標(biāo)準(zhǔn)。
? Based on sales targets, marketing plan, sell-through performance, ensure proper product mix, merchandising.
基于銷售目標(biāo)、市場(chǎng)規(guī)劃、零售表現(xiàn),制定合理的產(chǎn)品組合及銷售計(jì)劃。
? Achieve sales target both on sell-out and sell-in perspective, and gain market share in online channels.
完成既定銷售指標(biāo),包括進(jìn)貨、零售,同時(shí)在天貓、京東、抖音及其他線上渠道提高品牌市場(chǎng)份額。
? Have a good communication with variety of departments to achieve different kinds of qualitative or quantitative target.
良好的溝通能力與各部門協(xié)作,完成各類質(zhì)量要求或量化要求的目標(biāo)。
? Support new business initiatives and projects. Take other tasks as assigned.
支持新的生意模式或項(xiàng)目,及其他一些新的任務(wù)。
? Beside traditional online channels, also familiar with interest EC channel and have experience on operating or managing in these channels, such as DOUYIN, POIZON, etc.
除傳統(tǒng)電商渠道外,對(duì)于興趣電商熟悉及有相關(guān)渠道管理或運(yùn)營(yíng)經(jīng)驗(yàn),如:抖音、得物等。
Campaign management:
活動(dòng)管理:
? Campaign planning include sales, selling, products requirement plan.
活動(dòng)規(guī)劃,包括銷售、銷售費(fèi)用、產(chǎn)品規(guī)劃等
? Campaign execution which includes pricing management, ADV execution, etc.
? 活動(dòng)執(zhí)行,包括價(jià)格執(zhí)行、廣告投放等。
? Campaign reviews include sales, products, ADV targets achievement.
活動(dòng)回顧,包括銷售、產(chǎn)品、廣告投放等回顧。
Market insight:
市場(chǎng)洞察:
? Research competitor’s product promotion schemes evaluate effectiveness of schemes.
研究競(jìng)爭(zhēng)對(duì)手產(chǎn)品促銷機(jī)制,并評(píng)估是否有效。
? Tracking market trend and competitors.
追蹤行業(yè)品類、競(jìng)爭(zhēng)對(duì)手趨勢(shì)。
任職要求:
? At least over 5 years online customer management experience, much familiar with TM/JD, also familiar with some new online channels such as POIZON, DOUYIN etc.
至少5年以上線上客戶管理經(jīng)驗(yàn),非常熟悉天貓、京東等渠道,同時(shí)對(duì)新電商渠道有所了解如:得物、抖音等。
? Good at using office software and strong analysis ability ( excel, ppt..)
熟練使用辦公自動(dòng)化軟件及數(shù)據(jù)及專業(yè)的數(shù)據(jù)分析能力。
? Good English skill both written and oral is must.
良好的英語(yǔ)語(yǔ)言能力,包括口語(yǔ)、書寫。
? Good planning and communications skills.
良好的業(yè)務(wù)規(guī)劃及跨部門溝通能力。