一、崗位職責
?營銷素材管理:負責公司產(chǎn)品圖片、視頻等營銷素材的收集、分類、整理及優(yōu)化,建立規(guī)范的素材庫,確保素材可隨時調(diào)用且符合海外市場傳播需求。
?宣傳物料設(shè)計:獨立使用Photoshop等設(shè)計工具制作中英文版產(chǎn)品宣傳冊、展會海報等物料,結(jié)合公司定位及目標客戶偏好,確保設(shè)計風格統(tǒng)一且具備營銷吸引力。
?展會全流程統(tǒng)籌:負責廣交會及其他國內(nèi)外重點展會的參展籌備、現(xiàn)場執(zhí)行及后續(xù)跟進工作,包括展位申請、物料籌備、人員協(xié)調(diào)、客戶接待及意向客戶梳理總結(jié)。
?網(wǎng)站內(nèi)容運營:每周撰寫公司動態(tài)、產(chǎn)品資訊、行業(yè)洞察等中英文內(nèi)容,發(fā)布至公司官網(wǎng)并同步維護,提升網(wǎng)站活躍度及搜索引擎可見性。
?營銷策略制定與執(zhí)行:結(jié)合公司產(chǎn)品特性及目標客戶需求,制定針對性營銷策略,策劃并落地營銷活動,向客戶傳遞目標承諾并追蹤達成效果。
?跨部門協(xié)同:與海外外包團隊對接社交媒體及官網(wǎng)運營事宜,提供素材支持及內(nèi)容需求,確保外部運營與內(nèi)部營銷節(jié)奏一致;及時同步營銷數(shù)據(jù)至老板,為決策提供支持。
Job Responsibilities
?Marketing Material Management: Responsible for collecting, classifying, organizing and optimizing the company's product pictures, videos and other marketing materials, establishing a standardized material library to ensure that materials can be used at any time and meet the communication needs of overseas markets.
?Promotional Material Design: Independently use design tools such as Photoshop to produce Chinese and English versions of product brochures, exhibition posters and other materials. Combine the company's positioning and target customer preferences to ensure a unified design style and marketing appeal.
?Exhibition Full-process Coordination: Responsible for the preparation, on-site execution and follow-up work of the Canton Fair and other key domestic and foreign exhibitions, including booth application, material preparation, personnel coordination, customer reception and summary of intended customers.
?Website Content Operation: Write Chinese and English content such as company news, product information and industry insights every week, publish it on the company's official website and maintain it simultaneously to improve website activity and search engine visibility.
?Marketing Strategy Formulation and Execution: Formulate targeted marketing strategies based on the company's product characteristics and target customer needs, plan and implement marketing activities, convey target commitments to customers and track the achievement effects.
?Cross-departmental Collaboration: Connect with the overseas outsourcing team on social media and official website operation matters, provide material support and content needs to ensure that external operations are consistent with internal marketing rhythms; timely synchronize marketing data to the boss to provide support for decision-making.
二、任職要求
?學歷背景:大專及以上學歷,市場營銷、國際貿(mào)易、視覺設(shè)計等相關(guān)專業(yè)優(yōu)先,1-3年外貿(mào)行業(yè)營銷相關(guān)工作經(jīng)驗者優(yōu)先。
?核心技能:熟練使用Photoshop等設(shè)計工具,能獨立完成宣傳冊、海報等物料設(shè)計;具備扎實的中英文文案撰寫能力,可獨立完成網(wǎng)站內(nèi)容創(chuàng)作;熟悉Office辦公軟件(Word、Excel、PowerPoint)。
?經(jīng)驗要求:有外貿(mào)展會(尤其是廣交會)參展統(tǒng)籌經(jīng)驗者優(yōu)先;具備營銷素材管理或網(wǎng)站內(nèi)容運營經(jīng)驗,了解海外市場偏好者更佳;有產(chǎn)品營銷或B2B客戶開發(fā)輔助經(jīng)驗者優(yōu)先。
?能力素養(yǎng):具備較強的市場調(diào)研和分析能力;擁有良好的溝通協(xié)調(diào)能力,可高效對接外包團隊及內(nèi)部協(xié)作;工作細致負責,具備較強的執(zhí)行力和抗壓能力,能適應(yīng)展會等階段性高強度工作。
?語言要求:英語讀寫流利,能獨立完成中英文營銷物料及網(wǎng)站內(nèi)容的撰寫與校對;具備基礎(chǔ)英語口語能力,可簡單對接海外客戶或外包團隊者優(yōu)先。
?其他要求:認同公司發(fā)展理念,愿意與小型創(chuàng)業(yè)公司共同成長;具備一定的學習能力,能快速掌握產(chǎn)品知識及外貿(mào)行業(yè)規(guī)則。
Job Requirements
?Educational Background: College degree or above, major in Marketing, International Trade, Visual Design and other related majors is preferred, and 1-3 years of marketing experience in the foreign trade industry is preferred.
?Core Skills: Proficiency in design tools such as Photoshop, able to independently complete the design of brochures, posters and other materials; solid Chinese and English copywriting skills, able to independently complete website content creation; familiar with Office software (Word, Excel, PowerPoint).
?Experience Requirements: Experience in coordinating foreign trade exhibitions (especially Canton Fair) is preferred; experience in marketing material management or website content operation, and understanding of overseas market preferences is better; experience in product marketing or B2B customer development support is preferred.
?Competence: Strong market research and analysis capabilities to assist in clarifying industry positioning; good communication and coordination capabilities to efficiently connect with outsourcing teams and internal collaboration; careful and responsible work, strong execution and stress resistance, able to adapt to periodic high-intensity work such as exhibitions.
?Language Requirements: Fluent in English reading and writing, able to independently complete the writing and proofreading of Chinese and English marketing materials and website content; basic oral English skills, able to simply connect with overseas customers or outsourcing teams is preferred.
?Other Requirements: Identify with the company's development philosophy and be willing to grow with the small startup company; have certain learning ability and can quickly master product knowledge and foreign trade industry rules.
公司福利待遇:
1、上班時間:周一至周五9:30-12:00 13:00-18:30 雙休。
2、入職即購買五險,帶薪年假,法定節(jié)假日。
3、工作氛圍輕松,老板nice,公司有微波爐,下午茶,不定期團建活動。
4、公司位于海珠區(qū),辦公室臨江,風景優(yōu)美,交通便利,廣佛線、3號線均可到達,公司附近地鐵站:同福西路。
5、有完善的培訓體系及員工晉升體系。
Company welfare benefits:
1. Working hours: Monday to Friday 9:30-12:00 13:00-18:30, weekends off.
2. Upon joining, purchase five insurances, paid annual leave, and statutory holidays.
3. The work atmosphere is relaxed, the boss is nice, the company has a microwave, afternoon tea, and irregular team building activities.
4. The company is located in Haizhu District, with offices facing the river, beautiful scenery, and convenient transportation. It can be reached by Guangfo Line and Line 3. The nearby subway station is Tongfu West Road.
5. There is a comprehensive training system and employee promotion system.