職位描述
崗位職責(zé):
Job Responsibility
1. Creative Project Review & Approval 創(chuàng)意項目審核管理:
- Responsible for the creative review and approval of all refurbishment, upgrade, and maintenance projects in Front-of-House (FOH) areas of Shanghai Legoland Resort. En-sure all designs, visual presentations, thematic styles, and creative expressions are highly aligned with Legoland’s overall brand identity and the core settings of various LEGO IPs, preventing any projects that deviates from IP brand requirement or dam-ages the immersive thematic atmosphere.
負(fù)責(zé)樂園前場(FOH)改造、維修類項目的創(chuàng)意審核工作,嚴(yán)格把控項目創(chuàng)意方向,確保所有改造、維修方案在視覺呈現(xiàn)、主題風(fēng)格、創(chuàng)意表達(dá)上,與樂高樂園整體品牌調(diào)性及各主題IP核心設(shè)定高度契合,杜絕偏離IP內(nèi)核、破壞園區(qū)整體創(chuàng)意氛圍的方案落地。
- Conduct dedicated creative reviews for refurbishment and maintenance projects in different LEGO IP zones. Evaluate creative feasibility, IP accuracy, and guest experi-ence suitability based on each IP’s story background, character features, and themed environment, and provide professional optimization suggestions. Ensure projects meet engineering and maintenance requirements while maintaining immersive themed ex-periences.
針對不同樂高IP主題區(qū)域的改造、維修項目,開展專項創(chuàng)意評審,結(jié)合各IP的故事背景、形象特征、場景氛圍,對方案的創(chuàng)意可行性、IP還原度、游客體驗適配性進(jìn)行全方位評估,提出專業(yè)優(yōu)化意見,保障項目既滿足工程維修、改造需求,又能延續(xù)主題場景的沉浸式體驗感。
- Establish and maintain creative review logs for FOH refurbishment and maintenance projects; standardize review procedures and criteria to ensure efficient, high-quality, and IP-compliant approval while supporting project schedule and delivery quality. Based on a background in theme park or landscape effect design, lead or participate in the discussion and optimization of project design schemes, proficient in CAD soft-ware and 3D BIM drawing. Focus on the review, deepening and technical disclosure of theme packaging design drawings to ensure the accuracy and constructability of design drawings.
建立前場改造、維修項目創(chuàng)意審核臺賬,規(guī)范審核流程與標(biāo)準(zhǔn),明確各環(huán)節(jié)審核要點,高效推進(jìn)審核工作,確保項目在創(chuàng)意層面合規(guī)且優(yōu)質(zhì),同時兼顧項目施工進(jìn)度與落地效果。
2. Show Quality Inspection & Assessment 展示品質(zhì)(Show Quality)檢查考核:
- Conduct routine Show Quality inspections in accordance with Legoland’s global and resort-level standards, covering FOH areas, themed environments, IP displays, attrac-tion aesthetics, and visual integrity. Identify issues related to creative presentation, visual effect, and scene completeness, and issue detailed inspection reports.
依據(jù)樂高樂園統(tǒng)一執(zhí)行的展示品質(zhì)標(biāo)準(zhǔn),對園區(qū)前場區(qū)域、主題場景、IP展示裝置、游樂設(shè)施外觀等進(jìn)行常態(tài)化Show Quality檢查,全面排查創(chuàng)意呈現(xiàn)、視覺效果、場景完整性等方面的問題,形成詳細(xì)檢查報告。
-Develop a structured Show Quality assessment system; conduct regular quantitative evaluations with clear indicators and scoring criteria. Share results with responsible departments, follow up on rectification, and ensure the resort’s overall presentation meets LEGO Group standards.
制定科學(xué)的Show Quality考核體系,定期對園區(qū)各區(qū)域展示品質(zhì)進(jìn)行量化考核,明確考核指標(biāo)與評分標(biāo)準(zhǔn),將考核結(jié)果同步至相關(guān)責(zé)任部門,督促問題整改,跟蹤整改進(jìn)度,確保園區(qū)整體展示品質(zhì)始終符合樂高集團標(biāo)準(zhǔn)。
- Analyze root causes of recurring and systemic issues identified during inspections; collaborate with Operations, Engineering, and other departments to develop long-term improvement plans to continuously enhance presentation quality and uphold Legoland’s premium brand image and guest experience.
針對檢查中發(fā)現(xiàn)的共性問題、高頻問題,深入分析原因,聯(lián)合運營、工程等部門制定長效改善方案,持續(xù)提升園區(qū)展示品質(zhì),維護樂高樂園高品質(zhì)的品牌形象與游客體驗。
3. Creative Design Support & Collaboration 創(chuàng)意設(shè)計協(xié)同參與:
- Participate extensively in resort-related creative design work, acting as the in-house creative complement to external design firms. Provide creative input, technical sup-port, and practical solutions for themed scene optimization, facility refurbishment, landscape upgrades, and other design projects, based on operational reality, guest experience needs, and LEGO IP characteristics.
深度參與樂園各類創(chuàng)意相關(guān)設(shè)計工作,作為外部設(shè)計單位的專業(yè)補充,結(jié)合樂園運營實際、游客體驗需求及樂高IP特色,為主題場景優(yōu)化、設(shè)施改造、景觀升級等設(shè)計項目提供創(chuàng)意思路與技術(shù)支撐,完善設(shè)計方案細(xì)節(jié)。
- Support design teams in pre-design research, scheme workshops, and visual effect validation; review design proposals for constructability, practicality, and IP alignment to help translate concepts into compliant, deliverable on-site outcomes.
配合設(shè)計團隊完成創(chuàng)意設(shè)計落地的前期調(diào)研、方案研討、效果推演等工作,對設(shè)計方案的工程可行性、落地實操性、IP契合度進(jìn)行把關(guān),助力設(shè)計方案高效轉(zhuǎn)化為符合樂園標(biāo)準(zhǔn)的實景成果。
- Lead independent creative design for small-scale enhancement projects in FOH areas, including local improvements, thematic atmosphere enhancement, and IP-related displays, enriching the resort’s creative expression.
參與園區(qū)小型創(chuàng)意提升項目的自主設(shè)計工作,針對前場局部優(yōu)化、氛圍營造、IP衍生展示等項目,獨立完成創(chuàng)意構(gòu)思、方案繪制、細(xì)節(jié)設(shè)計,豐富園區(qū)創(chuàng)意呈現(xiàn)形式。
4. Creative & IP Approval Process Management 創(chuàng)意及IP申報流程管理:
- Manage the end-to-end approval process for all creative and IP-related refurbish-ment projects across the resort. Organize and standardize submission materials to ensure completeness, accuracy, and compliance with LEGO Group approval require-ments.
負(fù)責(zé)樂園所有創(chuàng)意類項目、IP相關(guān)改造項目的申報流程統(tǒng)籌,梳理申報材料,規(guī)范申報內(nèi)容,確保材料完整、準(zhǔn)確、貼合樂高集團審核要求。
- Liaise directly with Legoland Global Creative Team and LEGO Group IP Approval De-partment for creative and IP-related submissions, including online and offline applica-tions, clarification, feedback coordination, and status follow-up. Drive efficient ap-proval progress to secure timely project sign-offs.
對接樂高全球創(chuàng)意團隊及樂高集團IP審核部門,完成項目創(chuàng)意方案、IP使用方案的線上線下申報、溝通答疑、意見反饋等工作,高效推進(jìn)審核流程,及時跟進(jìn)審核進(jìn)度,保障項目順利通過集團審批。
- Archive all approval documents, review comments, and official decisions; maintain a structured approval record database to support future submissions, reviews, and process optimization.
整理申報過程中的各類文件、審核意見、批復(fù)結(jié)果,建立申報檔案庫,做好資料歸檔與管理,為后續(xù)項目申報、復(fù)盤優(yōu)化提供參考依據(jù)。
5. Additional Creative Management Responsibilities 創(chuàng)意管理其他工作:
- Monitor global theme park creative trends and latest LEGO IP developments; propose feasible suggestions for creative upgrading and IP activation tailored to Shanghai Legoland Resort to maintain long-term creative competitiveness.
跟蹤全球主題樂園創(chuàng)意發(fā)展趨勢及樂高IP最新動態(tài),結(jié)合上海樂高樂園定位,提出園區(qū)創(chuàng)意升級、IP活化的可行性建議,助力園區(qū)持續(xù)保持創(chuàng)意競爭力。
- Support Marketing, Operations, and other departments for themed events, IP promo-tions, and seasonal activities by providing creative and technical guidance to ensure scene delivery and promotional materials meet creative and IP compliance standards.
配合市場、運營部門開展主題活動、IP推廣等工作,提供創(chuàng)意技術(shù)支持,保障活動場景、宣傳物料的創(chuàng)意品質(zhì)與IP合規(guī)性。
- Participate in the development and optimization of resort creative standards; improve internal guidelines for creative review, Show Quality, and IP usage based on on-site operational experience, enhancing the team’s professional creative management capability.
參與樂園創(chuàng)意相關(guān)標(biāo)準(zhǔn)的制定與優(yōu)化,結(jié)合園區(qū)運營實踐,完善創(chuàng)意審核、展示品質(zhì)、IP使用等方面的內(nèi)部規(guī)范,提升團隊創(chuàng)意管理專業(yè)度。
- Collaborate cross-functionally with Engineering, Operations, Design, and other teams to establish a coordinated creative workflow; resolve creative-related issues during project implementation to ensure smooth and efficient delivery of all creative projects.
協(xié)同工程、運營、設(shè)計等多部門,建立創(chuàng)意工作聯(lián)動機制,及時解決項目落地過程中的創(chuàng)意相關(guān)問題,保障各類創(chuàng)意項目有序推進(jìn)、高效落地。
Health & Safety 健康、安全和保障:
HSS at LLSHR is the responsibility of all staff, so every employee has a duty to themselves, colleagues and LLSHR’s guests to work safely at all times.
This means that you are expected to:
Follow established safe working practices and controls, use any personal protective equipment they are issued with, and abide by all relevant HSS rules and standards.
Report immediately any HSS incidents, including unsafe acts or conditions, near-misses and injuries.
Suggest any ideas you have for HSS improvements to your manager.
Support LLSHR’s measures to improve HSS performance.
Participate in HSS training, campaigns and initiatives.
Co-operate with health screening and surveillance as required.
If any employee feels that their HSS concerns have not been properly addressed locally, they should inform the Group HSS team, the Group HSS Director, People department or the Whistleblowing Hotline.
在LLSHR,我們堅信HSS(健康、安全和保障)是每一位員工的共同責(zé)任。因此,我們每位員工都始終承擔(dān)著保護自己、同事和游客安全的職責(zé)。
這意味著每一位員工被期望:
在LLSHR,我們堅決主張每位員工都要遵循既定的安全工作實踐和控制措施,正確使用所提供的個人防護用品,并嚴(yán)格遵守所有相關(guān)的HSS(健康、安全和安保)規(guī)則和標(biāo)準(zhǔn),這是我們實現(xiàn)安全目標(biāo)和保障游客安全的關(guān)鍵。
立即報告任何 HSS 事件,包括不安全行為或狀況、未遂事件和傷害。
向經(jīng)理提出對 HSS 改進(jìn)的任何想法。
支持LLSHR提高HSS績效的措施。
參加 HSS 培訓(xùn)、活動和倡議。
根據(jù)需要配合健康檢查和監(jiān)測。
在LLSHR,我們鼓勵開放和透明的溝通文化。如果任何員工覺得HSS問題未得到充分關(guān)注或在本地解決,則有權(quán)直接向集團HSS團隊、集團HSS總監(jiān)、人力資源部或通過舉報熱線表達(dá)自己的擔(dān)憂。
任職資格:
1. Bachelor's degree or above, with priority given to majors such as Landscape De-sign, Environmental Art Design, and Architectural Decoration.
本科及以上學(xué)歷,景觀設(shè)計、環(huán)境藝術(shù)設(shè)計等相關(guān)專業(yè)優(yōu)先。
2. Proficiency in design software such as CAD, as well as skilled mastery of 3D BIM drawing techniques. Ability to independently complete drawing creation and review work.
精通CAD等設(shè)計軟件,熟練掌握三維BIM繪制技能,能夠獨立完成圖紙繪制與審核工作。
3. Excellent cross-departmental coordination and communication skills, problem-solving ability, and teamwork spirit. Ability to work under certain pressure and ef-ficiently promote project progress.
擁有良好的跨部門協(xié)調(diào)溝通能力、問題解決能力及團隊合作精神,能夠承受一定的工作壓力,高效推進(jìn)項目進(jìn)展。
4. In-depth understanding of the characteristics, prices, and application scenarios of landscape and themed packaging construction materials. Ability to select ma-terials reasonably according to project requirements.
深入了解景觀、包裝主題施工材料的特性、價格及應(yīng)用場景,能夠根據(jù)項目需求合理選擇材料。
5. Certain creative thinking and aesthetic ability, with unique insights into the crea-tive design and experience building of themed parks. Priority will be given to candidates with experience in the preparation for the opening of themed parks.
具備一定的創(chuàng)意思維與審美能力,對主題樂園的創(chuàng)意設(shè)計與體驗打造有獨到見解;有主題樂園開園籌備經(jīng)驗者優(yōu)先。