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崗位職責(zé)：
1、分析谷歌廣告活動
Analyze Google Advertising Campaigns
? 2、幫助客戶經(jīng)理集思廣益并實施新的谷歌廣告策略
Help Account Managers in brainstorming and implementing new Google advertising strategies
? 3、尋找優(yōu)化客戶谷歌廣告 策略的解決方案
Find solutions to optimize the clients’ Google advertising strategies
? 4、簡要介紹并與創(chuàng)意團隊合作開發(fā)和制作谷歌廣告活動
Brief and collaborate with the creative team to develop and produce Google advertising campaigns
? 5、參與團隊頭腦風(fēng)暴會議
Participate in team brainstorming sessions
? 6、簡要介紹并與創(chuàng)意團隊合作開發(fā)和制作谷歌廣告活動
Brief and collaborate with the creative team to develop and produce Google advertising campaigns
? 7、Google Ads 活動的每日優(yōu)化
Optimize Google Ads campaigns daily
? 8、各種谷歌廣告格式的實施和管理：搜索廣告、動態(tài)搜索廣告和購物廣告、再營銷廣告，以及熟練配置GA4
Implement and manage various Google Ads formats: Search Ads, Dynamic Search Ads, and Shopping Ads, Remarketing ads, and proficient configuration of GA4
? 9、優(yōu)化Google Merchant Center中的產(chǎn)品描述、Feed等
Optimize product descriptions, feeds, etc. in the Google Merchant Center
崗位要求：
1、使用Google Ads 和Google Analytics 的知識、培訓(xùn)和經(jīng)驗
Have been well trained and have rich knowledge and experience in Google Ads and Google Analytics
? 2、能夠分析著陸頁是否具有轉(zhuǎn)化潛力
Be able to analyze analyze landing pages for conversion potential
? 3、熟悉谷歌廣告基礎(chǔ)知識（廣告競價、匹配類型、質(zhì)量得分等）
Have a good command of Google Ads basics (ad auctions, match type, quality score, etc.)
? 4、掌握基本營銷概念（CPC、CPA、ROAS、CTR、CVR等）
Have a good command of basic marketing concepts ( CPC, CPA, ROAS, CTR, CVR, etc.)
我們希望您：
1、善于分析
Be good at analysis
? 2、有責(zé)任心
Be responsible and conscientious
? 3、知道如何分析、解釋和審查 Google Ads 數(shù)據(jù)以確定帳戶的效果如何
Know how to analyze, interpret, and review Google Ads data in order to determine how an account is performing
? 4、能自主、嚴謹?shù)毓芾碜约旱娜蝿?wù)
Be able to manage their own tasks autonomously and rigorously
? 5、知道如何根據(jù)客戶的目標確定關(guān)鍵績效指標
Know how to determine clients’ key performance indicators according to their objectives
? 6、心胸開闊，好奇心強
Be open-minded and curious
? 7、懂得傾聽客戶的意見
Be good at listening to the opinions of clients
? 8、樂于自己管理廣告系列（暫停無效的關(guān)鍵字、提高/降低出價等）
Be willing to manage campaigns on their own (to pause keywords that aren’t working, to raise/lower bids, etc.)
? 9、對我們客戶的服務(wù)/產(chǎn)品、營銷策略等感興趣
Keep an open mind about our clients’ services/products, marketing strategies, etc..
? 10、積極主動，反應(yīng)迅速
Be proactive and responsive
? 11、精通英語（口頭和書面）
Be proficient in English (both oral and written)