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北京環(huán)球度假區(qū)市場銷售部-社交媒體傳播專員 Job Title： Social Marketing Assistant Manager 主要職責Scope 1.Develop and implement Booster social marketing plan to drive brand awareness, engage target audiences and drive business growth. - Lead social agency to deliver holistic social plan for Booster campaign - Manage social agency to deliver social content on quality and on time based on social plan, including but not limited to WeChat Long Graphic/Redbook Post/Douyin Short video. - Develop periodic summary report, including but not limited to data collection and social listening analysis, competitor social communication research and industry social best practice. 1. 負責制定并執(zhí)行主題樂園平季增強戰(zhàn)役和其他IP聯(lián)動活動的社交媒體傳播計劃，以提升品牌知名度、吸引目標受眾并推動業(yè)務增長。 - 帶領外部社交媒體代理公司，制定平季增強戰(zhàn)役和其他IP聯(lián)動活動全面的社交媒體傳播方案； - 帶領管理外部社交媒體代理公司，根據(jù)傳播計劃按時按質(zhì)交付執(zhí)行工作，包括但不限于微信公眾號長圖文、紅書微博貼子和抖音短視頻等； - 負責社交媒體定期報告，包括但不限于數(shù)據(jù)分析、社媒聆聽分析、競品分析和行業(yè)優(yōu)秀案例分析等； 2.Develop and implement social marketing plan for sales function team social symphony program. - Work with cross function team to deliver well-planned social cadence and execution of EC and trade campaigns including but not limited to 618/D11 - Lead in social content creation for MICE milestones and buyout event. - Lead in social content creation for UBR APH moments. 2. 負責制定并執(zhí)行全重要電商時間節(jié)點社交媒體傳播內(nèi)容的落地執(zhí)行，支持銷售部門銷售轉(zhuǎn)化。 - 配合支持電商團隊和銷售渠道合作伙伴，落地執(zhí)行重要電商時間節(jié)點的傳播規(guī)劃和內(nèi)容，包括但不限于618和雙十一活動； - 負責MICE活動的社交媒體物料內(nèi)容制作和發(fā)展； - 負責年卡用戶全年重點時間節(jié)點活動的社交媒體傳播規(guī)劃和內(nèi)容執(zhí)行 3.Support new brand platform launch campaign and other social initiatives. -Support on social always-on strategy and execution, including but not limited to key beats campaign, social interaction program and Douyin strategy. -Support on new brand platform launch campaign. 3. 支持新品牌戰(zhàn)役的社交媒體內(nèi)容規(guī)劃和落地執(zhí)行，以及社交媒體全年內(nèi)容規(guī)劃的執(zhí)行落地。 - 配合支持社交媒體平臺全年方案的制定，內(nèi)容制作發(fā)展，包括但不限于其他關鍵時間節(jié)點（Key-beats）活動，抖音平臺的策略執(zhí)行等。 - 配合支持新品牌戰(zhàn)役的社交媒體的傳播規(guī)劃制定，內(nèi)容制作和執(zhí)行。 4.Support fans community building to develop UBR fan ecosystem - Establish a growing and solid UBR fan community. Leverage fan base to maximize brand buzz on key cadence, enrich UGC content and protect positive voice out in comment zone across whole year’s social communication - Support line manager to develop at least 4 initiatives on fan building to retain and revive fan’s power to spread WOM for UBR 4. 支持粉絲社區(qū)建設，發(fā)展北京環(huán)球度假區(qū)粉絲生態(tài)圈 - 建立一個不斷壯大且穩(wěn)固的北京環(huán)球度假區(qū)粉絲社區(qū)。利用粉絲基礎，在關鍵節(jié)點上最大化品牌的熱度，豐富UGC內(nèi)容，并在全年的社交溝通中保持積極正面的輿情。 - 支持部門經(jīng)理發(fā)展執(zhí)行粉絲激活計劃，持續(xù)拉動粉絲的粘性和活躍度。 5.And other assigned duties by line manager其他由直線經(jīng)理分配的工作任務 任職資格Qualifications - 5+ years B2C marketing experience, has experience in social media agency communication planning or in-house social media marketing role, preference in content marketing, including content planning and execution integrated with creative idea and thinking. - Demonstrate understanding of Chinese digital platforms (e.g. WeChat,RED,Weibo, Douyin) and consumer social behaviors. - Strong learning agility is must. - Good sense and capability on copywriting. - Excellent written and verbal communication skills in both Chinese and English - Able to work in a fast-paced and dynamic environment and capable to multi-tasking. - Able to work independently and collaboratively. - Leadership skill in coaching subordinate and agency - 5年以上市場營銷經(jīng)驗，有社交媒體供應商的工作經(jīng)驗或者是甲方市場部相關社交媒體崗位經(jīng)驗，最好是有內(nèi)容營銷的工作經(jīng)驗。 -深度理解中國主要社交媒體平臺，包括但不限于微信，小紅書，微博，抖音，熟悉掌握平臺的特性，運營模式，互動玩法和消費者習慣。 - 具有快速強大的學習和適應能力。 - 具備一定的文案撰寫能力。 - 具備良好的中文和英文書面寫作和口頭溝通能力。 - 能夠在快節(jié)奏和變化動態(tài)的環(huán)境中工作，具備多線任務處理能力。 - 能夠獨立工作和團隊協(xié)作。 - 具備指導下屬和代理機構的領導能力。 教育水平Education Bachelor Degree 大學本科，英文工作語言