Location:
- Initial location: China (remote), with a 6–12 month onboarding and performance evaluation period.
- Future opportunity: UK (Manchester), subject to performance and business needs

Working Hours:
Monday to Friday, 14:00–22:00 (China time), aligned with UK business hours to support collaboration with the UK team.

Visa Sponsorship
Visa sponsorship may be considered for exceptional candidates following a period of successful performance.

Job Summary
We are looking for a hands-on Marketing Manager to execute and optimise marketing initiatives across the UK Chinese consumer market. This role focuses on driving user acquisition, improving conversion performance and managing key marketing channels through data-driven execution.

The role is ideal for a marketing professional who is comfortable working close to the ground, managing day-to-day performance while contributing to tactical growth planning in a fast-paced environment.

Key Responsibilities

1. Marketing Execution & Growth Delivery
- Execute marketing plans aligned with business growth objectives across acquisition, conversion and retention stages.
- Translate business targets into actionable channel-level marketing activities.
- Identify performance gaps within the customer journey and drive continuous optimisation initiatives.

2. Channel & Website Management
- Manage day-to-day operations across key marketing channels including RED (Xiaohongshu), WeChat, paid media, influencer collaborations, and offline or campus partnerships.
- Manage the company website as a core growth and conversion hub, supporting optimisation of user journey, on-site content and campaign effectiveness.
- Manage SEO and Google Ads execution, working closely with internal teams or agencies to optimise keyword strategy, landing page relevance and conversion performance.
- Ensure consistent brand messaging and customer experience across all marketing touchpoints.

3. Partner, KOL & Vendor Coordination
- Coordinate with KOLs, agencies and external suppliers to support campaign execution.
- Assist in managing cooperation terms, deliverables and performance tracking.
- Support development of marketing partnerships within the UK Chinese community.

4. Performance Marketing & Budget Control
- Manage assigned marketing budgets and track ROI across core channels.
- Monitor campaign performance and optimise spend allocation based on results.
- Prepare regular performance reports and share actionable insights with management.

5. Market Awareness & Optimisation
- Monitor market trends, platform updates and competitor activity to inform campaign adjustments.
- Support testing of new campaign ideas or channels and evaluate performance outcomes.

6. Team Collaboration & Process Support
- Lead the day-to-day work of the operations team, including task allocation, quality control and capability development, to ensure efficient and well-structured execution of marketing initiatives.
Establish standardised operating procedures (SOPs) and execution workflows to improve overall operational efficiency.


Qualifications

1. Bachelor’s degree or above, preferably in Marketing, Communications or a related discipline.
2. 5+ years of proven marketing experience, with 6–8 years of hands-on digital or growth-focused marketing experience preferred.
3. Strong understanding of Chinese digital platforms (RED, WeChat, influencers, paid media), with hands-on experience in SEO and Google Ads optimisation.
4. Proficient in data analysis tools such as Google Analytics, with the ability to deliver performance reports to senior management.
5. Excellent organisational, cross-functional collaboration and project management skills.
6. Native Mandarin with fluent spoken and written English as a working language.


崗位概述
我們正在尋找一位實操型海外市場營銷經(jīng)理，負(fù)責(zé)公司在英國華人消費市場的品牌推廣與用戶增長執(zhí)行工作。該崗位以用戶獲取、轉(zhuǎn)化提升和渠道效果優(yōu)化為核心，通過數(shù)據(jù)驅(qū)動的方式推動業(yè)務(wù)增長。

這是一個兼具增長規(guī)劃能力與一線操盤深度的核心位，適合希望在英國市場承擔(dān)實質(zhì)業(yè)務(wù)責(zé)任、并通過工簽實現(xiàn)國際化職業(yè)躍遷的優(yōu)秀市場營銷人才。


核心職責(zé)
一、市場戰(zhàn)略執(zhí)行及增長交付
- 圍繞公司業(yè)務(wù)目標(biāo)，執(zhí)行覆蓋獲客、轉(zhuǎn)化及留存各階段的市場推廣計劃。
- 將業(yè)務(wù)指標(biāo)拆解為可落地的渠道級營銷動作。
- 識別用戶轉(zhuǎn)化路徑中的關(guān)鍵問題并持續(xù)推進(jìn)優(yōu)化。

二、渠道與官網(wǎng)管理
- 負(fù)責(zé)小紅書、微信公眾號、付費廣告/投流、達(dá)人合作及線下/校園合作等核心渠道的日常運營與管理。
- 將官網(wǎng)作為核心轉(zhuǎn)化陣地進(jìn)行整體管理，持續(xù)優(yōu)化用戶路徑、站內(nèi)內(nèi)容結(jié)構(gòu)及營銷活動轉(zhuǎn)化效果。
- 負(fù)責(zé) SEO 及 Google Ads 的執(zhí)行與優(yōu)化，與內(nèi)部團(tuán)隊或代理機(jī)構(gòu)協(xié)作，持續(xù)提升關(guān)鍵詞策略、落地頁相關(guān)性及轉(zhuǎn)化表現(xiàn)。
- 確保各渠道品牌信息與用戶體驗的一致性。

三、達(dá)人、合作伙伴與供應(yīng)商協(xié)調(diào)
- 對接博主、廣告代理及外部供應(yīng)商，推進(jìn)營銷項目執(zhí)行。
- 協(xié)助管理合作條款、交付內(nèi)容及效果評估。
- 支持拓展英國華人市場相關(guān)的品牌合作資源。

四、效果投放與預(yù)算管理
- 管理所負(fù)責(zé)渠道的營銷預(yù)算并跟蹤 ROI 表現(xiàn)。
- 持續(xù)監(jiān)測各項投放效果，并根據(jù)數(shù)據(jù)結(jié)果動態(tài)調(diào)整投放策略。
- 定期輸出營銷效果報告，為管理層提供可執(zhí)行的分析結(jié)論。

五、市場洞察與優(yōu)化
- 關(guān)注行業(yè)動態(tài)、平臺規(guī)則變化及競爭對手動向，為市場執(zhí)行調(diào)整提供依據(jù)。
- 支持測試新推廣方式或新渠道，評估實際效果，持續(xù)優(yōu)化獲客漏斗。

六、團(tuán)隊建設(shè)與能力提升
- 統(tǒng)籌運營團(tuán)隊的日常工作，負(fù)責(zé)工作分配、質(zhì)量把控及能力培養(yǎng)，確保各項營銷項目高效、有序推進(jìn)。
- 建立標(biāo)準(zhǔn)化工作流程（SOP）及執(zhí)行流程，提升整體運營效率。


任職要求
- 本科以上學(xué)歷，市場營銷、傳媒等相關(guān)專業(yè)優(yōu)先。
- 5年以上市場營銷經(jīng)驗，6–8年實操型數(shù)字營銷/增長經(jīng)驗者優(yōu)先；有跨境電商、科技或消費品行業(yè)海外營銷經(jīng)驗者優(yōu)先。
- 熟悉小紅書、微信、達(dá)人合作及付費推廣，具備 SEO 與 Google Ads 的實操經(jīng)驗。
- 熟練使用 Google Analytics 等數(shù)據(jù)分析工具，能夠輸出高質(zhì)量效果分析報告。
- 具備出色的組織協(xié)調(diào)能力、跨部門溝通能力及項目管理能力。
- 普通話為母語，英語聽說讀寫流利，可作為工作語言。


關(guān)于我們
天天歐洲物流（TTK Europe Ltd）是一家以科技驅(qū)動的跨境物流企業(yè)，專注于國際包裹及空運貨代服務(wù)，總部位于英國曼徹斯特，并在伯明翰、倫敦、愛丁堡等地設(shè)有分支機(jī)構(gòu)與倉庫網(wǎng)絡(luò)。公司長期服務(wù)中英及歐洲市場客戶，在英國華人社區(qū)及中國留學(xué)生群體中建立了較高的品牌認(rèn)知度和良好口碑。

內(nèi)蒙古杰蒂庫柏商貿(mào)有限公司隸屬于天天歐洲物流（TTK Europe），是其在國內(nèi)最為核心的業(yè)務(wù)分部之一，主要負(fù)責(zé)國內(nèi)外客戶服務(wù)、銷售支持、海關(guān)對接等工作，并與英國總部及歐洲團(tuán)隊保持緊密協(xié)作，深度參與英國市場相關(guān)業(yè)務(wù)的發(fā)展與支持。

我們重視長期發(fā)展、專業(yè)能力與團(tuán)隊穩(wěn)定性，倡導(dǎo)尊重、成長與機(jī)會并重的企業(yè)文化。公司為表現(xiàn)優(yōu)秀、符合長期發(fā)展規(guī)劃的人才提供清晰的成長路徑及海外發(fā)展機(jī)會，歡迎希望通過國際業(yè)務(wù)實現(xiàn)職業(yè)升級的市場管理人才加入我們，共同推動跨境物流業(yè)務(wù)的持續(xù)增長。