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更新于 11月5日
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4-5萬·14薪
  • 上海靜安區(qū)
  • 10年以上
  • 本科
  • 全職
  • 招1人

職位描述

代理商/經(jīng)銷商
      Key Responsibilities
      1. RTM Planning and Channel Strategy
      ? Design and implement national RTM models and channel strategies aligned with business priorities.
      ? Develop differentiated distribution models based on market tiers, consumption habits, and regional maturity.
      ? Formulate short-, mid- and long-term digitalization roadmaps.
      ? Monitor competitors’ RTM strategies and continuously refine company channel approaches.
      2. RTM Project Execution and Deployment
      ? Lead RTM project rollout across headquarters and regions.
      ? Coach regional sales teams on new RTM models and evaluate customer quality and performance.
      ? Drive distributor digital transformation (system integration, inventory visibility, standardized data collection);
      ? Resolve cross-regional channel conflicts such as price wars or unauthorized trading.
      3. Distributor Network Optimization
      ? Plan and optimize the national distributor and sub-distributor network for coverage and efficiency.
      ? Establish distributor capability assessment and tiered management system.
      ? Develop distributor incentive schemes and performance management mechanisms.
      4. RTM Innovation and Emerging Channels
      ? Explore and promote new channel opportunities (e.g., OTO warehouses, snack chains……);
      ? Develop national guidelines for emerging channels and monitor regional execution.
      5. Sales Operation and Performance Management
      ? Analyze sales data (Sell-in/Sell-out, distribution rate, ROI) to identify issues and recommend improvements.
      ? Manage RTM-related budgets and optimize ROI on channel investments.
      6. Data Analytics and Risk Management
      ? Conduct market visits and performance analysis to identify opportunities and potential risks.
      ? Build risk management and early warning systems for channel stability.
      ? Provide regular business insights and recommendations to senior management.
      Required Skills / Experience / Competencies
      Required skills are those that are absolutely necessary to perform the job and can be objectively measured, such as high school diploma, driver’s license, bachelor’s degree in “x” field, etc.
      ? Bachelor’s degree or above in Marketing, Business Administration, or related fields.
      ? Minimum 8 years in the FMCG industry, with at least 5 years of RTM or channel management experience.
      ? Prior experience in both headquarters’ strategy roles and regional/frontline sales management.
      ? Distributor management, SFE, DSR, or channel digitalization experience preferred.
      ? Strong analytical and business insight capabilities.
      ? Excellent logical thinking, project management, and cross-functional communication skills.
      ? Proficiency in using PPT, Excel, and AI tools for analysis and reporting.
      ? Fluent English reading and writing skills for cross-regional collaboration.

工作地點(diǎn)

上海靜安區(qū)旺旺大廈703

入職公司信息

  • 入職公司: 某大型公司
  • 公司地址: 南通崇川區(qū)
  • 公司人數(shù): 500-999人

認(rèn)證資質(zhì)

  • 人力資源服務(wù)許可認(rèn)證

    人力資源服務(wù)許可證是由國家人力資源與社會保障相關(guān)部門頒發(fā)，代表人才經(jīng)紀(jì)人所在企業(yè)可以合法開展人力資源相關(guān)業(yè)務(wù)的資質(zhì)證件。展示該標(biāo)簽代表該企業(yè)發(fā)布此職位時(shí)已上傳《人力資源服務(wù)許可證》或《人力資源服務(wù)備案證書》并經(jīng)由平臺審驗(yàn)通過。

職位發(fā)布者

張女士/獵頭顧問

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