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更新于 11月28日

Product Marketing Manager 產(chǎn)品市場經(jīng)理

2.5-4.5萬·15薪
  • 上海徐匯區(qū)
  • 10年以上
  • 本科
  • 全職
  • 招1人

職位描述

潤滑油行業(yè)化工行業(yè)日化石油/石化
Job overview: This role will be responsible for product portfolio and communication, new product coordination, market opportunity analysis and product brand communication optimization. Responsibilities: 1. Product Portfolio and Communication: Analyze market trends and competitor information to develop and refine the product portfolio and communication messages. Translate these insights into sales tools that effectively support the sales team. 2. New Product Coordination: Coordinate with the sales team to identify new product requirements for the next 18 months. Collaborate with the PS&M team to drive new product launch projects from concept to market. 3. Market Opportunity Analysis: Conduct analyses of potential market opportunities based on industry development trends and the needs of different business units. Develop strategies to capitalize on these opportunities. 4. Product Brand Communication Optimization: Continuously improve the product brand's communication plans to ensure they are effective and aligned with brand goals. Support the ongoing growth of the product brand business through innovative communication strategies. Requirements: -Bachelor’s degree in marketing, Business Administration, or a related field. - A minimum of 5 years of experience in brand management or a related role. - Proven track record of developing and implementing successful brand strategies. - Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies. - Excellent communication and presentation skills, with the ability to influence and align cross-functional teams. - Experience in coordinating with sales and product development teams to bring new products to market. - Familiarity with industry trends and the ability to identify and analyze market opportunities

獎金績效

豐厚績效獎金

工作地點

上海市徐匯區(qū)中山南二路1089號徐匯苑大廈

職位發(fā)布者

anna MO /人事主管

立即溝通
公司Logo勝牌(上海)化學(xué)有限公司
Valvoline勝牌代表美國總部在中國進行全方位的市場運作和品牌運營。從2000年至今,勝牌公司先后在全國多個城市建立了穩(wěn)固的銷售網(wǎng)絡(luò)。勝牌公司以向市場提供高品質(zhì)高檔次的潤滑油產(chǎn)品及汽車化工品而著稱。目前,勝牌公司正加大中國市場的開發(fā)力度,為廣大中國用戶提供優(yōu)質(zhì)的勝牌產(chǎn)品,立志于向每一位顧客提供全方位的服務(wù)。同時,久負盛名的勝牌產(chǎn)品為眾多汽車制造廠商所推薦或定位專用潤滑產(chǎn)品,通用、福特、克萊斯勒、大眾、寶馬、保時捷美國軍方及美國交通部均推薦勝牌產(chǎn)品為指定使用產(chǎn)品。勝牌公司還與世界上最大的發(fā)動機制造商康明斯公司結(jié)為全球戰(zhàn)略合作伙伴,每一臺康明斯發(fā)動機均使用勝牌的潤滑油產(chǎn)品。為了開發(fā)中國市場,勝牌公司與康明斯公司已在上海成立了合資的康勝潤滑油(上海)有限公司。中國為世界上第二大潤滑油消費國,市場發(fā)展?jié)摿薮?,但競爭也異常激烈。勝牌來到中國,將憑借其雄厚的實力,優(yōu)異的品質(zhì)和全方位的專業(yè)服務(wù),在未來為中國經(jīng)濟的發(fā)展做出更大的貢獻和承諾。
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