職位名稱:
中小企業(yè)廣告亞太地區(qū)產(chǎn)品營銷經(jīng)理
職位描述:
深入的市場和客戶研究:熟練利用數(shù)據(jù),分析市場趨勢和產(chǎn)品適用情況,為產(chǎn)品開發(fā)和策略提供數(shù)據(jù)支持
制定市場策略:根據(jù)目標和SMB市場需求,為國際化商業(yè)產(chǎn)品制定有效的產(chǎn)品營銷戰(zhàn)略
產(chǎn)品定位與支持:確定產(chǎn)品市場定位、設(shè)定目標,并為銷售團隊提供必要的市場工具和材料
策劃產(chǎn)品GTM:組織執(zhí)行線上線下市場推廣活動,提升產(chǎn)品知名度和市場份額
產(chǎn)品設(shè)計優(yōu)化:緊密監(jiān)控產(chǎn)品數(shù)據(jù)表現(xiàn),傾聽客戶反饋,與技術(shù)和運營團隊合作優(yōu)化產(chǎn)品性能
職位要求:
3-5年以上媒體行業(yè)產(chǎn)品運營工作經(jīng)驗,有SMB廣告市場經(jīng)驗的優(yōu)先;
有較強的調(diào)研能力和數(shù)據(jù)分析能力;
在快節(jié)奏的時間表上領(lǐng)導(dǎo)和交付復(fù)雜的跨職能項目的經(jīng)驗;
具有良好判斷力和獨創(chuàng)性思維的快速學習者,能夠在歧義中茁壯成長并迅速適應(yīng)變化;
出色的溝通、演示和分析能力;
精通英語,同時精通日語或韓語或其他東南亞語言優(yōu)先
SMB APAC Regional PMM
In-depth Market and Customer Research: Skillfully utilize data to analyze market trends and product applicability, providing data support for product development and strategy.
Develop Marketing Strategy: Formulate effective product marketing strategies for international business products based on objectives and SMB market demands.
Product Positioning and Support: Determine product market positioning, set targets, and provide necessary marketing tools and materials to the sales team.
Plan Product GTM: Organize and execute online and offline marketing activities to enhance product visibility and market share.
Product Design Optimization: Closely monitor product performance data, listen to customer feedback, and collaborate with technical and operational teams to optimize product performance.
3-5 years of experience in product operations, experience with SMB advertising is strongly preferred.
Strong research and data analysis skills.
Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.
A quick learner with critical and innovative thinking, able to thrive in ambiguity and rapidly adapt to change.
Excellent communication, presentation, and analytical skills.
Proficient in English is a must, with additional proficiency in Japanese, Korean, or other Southeast Asian languages preferred.