1.Develop and implement proactive digital media promotion strategies for overseas markets, focusing on Russia, Europe, Middle East, Central Asia, North America, South America and core overseas platforms (such as Google, Facebook, Instagram, Youtube, LinkedIn, TikTok, local mainstream social media/forums) to enhance brand visibility and product influence. 負(fù)責(zé)制定并執(zhí)行海外市場網(wǎng)絡(luò)媒體主動(dòng)推廣策略，聚焦俄羅斯，中東，中亞，歐洲和南北美市場，依托谷歌、臉書、油管、Instagram、領(lǐng)英、TikTok及當(dāng)?shù)刂髁魃缃幻襟w/論壇等核心平臺(tái)，提升品牌知名度及產(chǎn)品影響力。
2.Plan and launch proactive digital promotion campaigns, including content creation, ad placement, KOL cooperation, and community operations, to drive product exposure, traffic growth and potential customer leads. 策劃并落地主動(dòng)網(wǎng)絡(luò)推廣活動(dòng)，涵蓋內(nèi)容創(chuàng)作、廣告投放、KOL合作、社群運(yùn)營等，實(shí)現(xiàn)產(chǎn)品曝光提升、流量增長及潛在客戶挖掘。
3.Monitor and analyze the effect of overseas digital promotion campaigns, track key data indicators (such as exposure, click-through rate, conversion rate, ROI), summarize experience and optimize promotion strategies in a timely manner. 監(jiān)控并分析海外網(wǎng)絡(luò)推廣活動(dòng)效果，追蹤曝光量、點(diǎn)擊率、轉(zhuǎn)化率、投資回報(bào)率等核心數(shù)據(jù)指標(biāo)，總結(jié)經(jīng)驗(yàn)并及時(shí)優(yōu)化推廣策略。
4.Conduct research on overseas target markets, competitors' digital promotion strategies and industry trends, collect and sort out user feedback, and provide data support and strategy suggestions for the company's overseas market expansion. 調(diào)研海外目標(biāo)市場、競爭對(duì)手網(wǎng)絡(luò)推廣策略及行業(yè)趨勢(shì)，收集整理用戶反饋，為公司海外市場拓展提供數(shù)據(jù)支持及策略建議。
5.Collaborate with internal teams (product, sales, design) to ensure the consistency of promotion content with product positioning and brand image, and provide marketing support for overseas sales channels. 協(xié)同公司內(nèi)部團(tuán)隊(duì)（產(chǎn)品、銷售、設(shè)計(jì)等），確保推廣內(nèi)容與產(chǎn)品定位、品牌形象一致，為海外銷售渠道提供營銷支持。
6.Manage overseas digital promotion budgets, control promotion costs reasonably, and maximize the effectiveness of budget utilization. 負(fù)責(zé)海外網(wǎng)絡(luò)推廣預(yù)算管理，合理控制推廣成本，實(shí)現(xiàn)預(yù)算使用效益最大化。
7.Stay updated on the latest trends and functional updates of overseas digital media platforms, introduce innovative promotion methods and tools to improve promotion efficiency. 關(guān)注海外網(wǎng)絡(luò)媒體平臺(tái)最新動(dòng)態(tài)及功能更新，引入創(chuàng)新推廣方式及工具，提升推廣效率。
8.Identify, screen, and develop high-quality channel distributors in the target overseas markets, establish and maintain long-term stable cooperative relationships with distributors. 挖掘、篩選并開發(fā)目標(biāo)海外市場的優(yōu)質(zhì)渠道分銷商，與分銷商建立并維護(hù)長期穩(wěn)定的合作關(guān)系。
9.Assist distributors in carrying out market promotion activities, including product promotion, brand promotion, and sales support, to enhance the market penetration and sales volume of products in the target regions. 協(xié)助分銷商開展市場推廣活動(dòng)，包括產(chǎn)品推廣、品牌宣傳、銷售支持等工作，提升產(chǎn)品在目標(biāo)區(qū)域的市場滲透率和銷售量。
10.Coordinate with internal departments (such as product, marketing, logistics, after-sales) to provide comprehensive support for distributors, ensuring the smooth progress of product supply, delivery, and after-sales service. 協(xié)調(diào)公司內(nèi)部各部門（如產(chǎn)品、市場、物流、售后等）為分銷商提供全方位支持，保障產(chǎn)品供應(yīng)、交付及售后服務(wù)的順利開展。
11.Comply with the company's sales management system and relevant regulations, complete other sales-related tasks assigned by the superior. 遵守公司銷售管理制度及相關(guān)規(guī)定，完成上級(jí)交辦的其他與銷售相關(guān)的工作任務(wù)。
Job Requirements / 任職要求
1.Education Background: Bachelor's degree or above, major in Marketing, Advertising, Digital Media, International Business, English, or related fields is preferred. 學(xué)歷背景：本科及以上學(xué)歷，市場營銷、廣告學(xué)、數(shù)字媒體、國際商務(wù)、英語等相關(guān)專業(yè)優(yōu)先。
2.Work Experience: At least 2 years of experience in overseas digital media promotion, with experience in industry, e.g., consumer electronics, home appliances, cross-border e-commerce and logistic automation is preferred; those with successful cases of overseas social media promotion or paid advertising are highly preferred. 工作經(jīng)驗(yàn)：至少2年海外網(wǎng)絡(luò)媒體推廣經(jīng)驗(yàn)，有消費(fèi)電子、家電、跨境電商行、物流自動(dòng)化行業(yè)經(jīng)驗(yàn)者優(yōu)先；擁有海外社交媒體推廣或付費(fèi)廣告成功案例者優(yōu)先考慮。
3.Language Ability: Proficient in English (listening, speaking, reading, writing, CET6 or above), able to independently create and edit English promotion content; mastery of other foreign languages (Spanish, German, etc.) is a plus. 語言能力：精通英語（聽、說、讀、寫，英語六級(jí)或以上），能獨(dú)立創(chuàng)作及編輯英文推廣內(nèi)容；掌握其他外語（西班牙語、德語等）者加分。
4.Professional Skills: Familiar with the operation rules and promotion models of mainstream overseas digital media platforms (Google, Facebook, TikTok, etc.); proficient in using digital marketing tools (Google Analytics, Facebook Ads Manager, etc.); having strong content creation, copywriting and visual communication abilities; good at data analysis and strategy optimization. 專業(yè)技能：熟悉海外主流網(wǎng)絡(luò)媒體平臺(tái)（谷歌、臉書、TikTok等）的運(yùn)營規(guī)則及推廣模式；熟練使用數(shù)字營銷工具（谷歌分析、臉書廣告管理平臺(tái)等）；具備較強(qiáng)的內(nèi)容創(chuàng)作、文案撰寫及視覺溝通能力；擅長數(shù)據(jù)分析及策略優(yōu)化。
5.Comprehensive Qualities: Strong sense of responsibility, target-oriented, proactive and innovative; good communication and coordination skills and team spirit; able to adapt to the fast-paced work rhythm and work under pressure; sensitive to market trends and user needs. 綜合素質(zhì)：責(zé)任心強(qiáng)，目標(biāo)導(dǎo)向明確，積極主動(dòng)且富有創(chuàng)新精神；具備良好的溝通協(xié)調(diào)能力及團(tuán)隊(duì)合作精神；能適應(yīng)快節(jié)奏工作節(jié)奏，可承受一定的工作壓力；對(duì)市場趨勢(shì)及用戶需求敏感。
6.Other Requirements: Familiar with office software and design tools (PS, Canva, etc.) is a plus; understanding of cross-border e-commerce operation logic is a bonus. 其他要求：熟悉辦公軟件及設(shè)計(jì)工具（PS、Canva等）者加分；了解跨境電商運(yùn)營邏輯者優(yōu)先。
We Offer / 我們提供
1.Competitive salary and performance bonus: Basic salary + year-end bonus, with a negotiable salary based on work experience and ability. 具有競爭力的薪資及績效獎(jiǎng)金：基本工資+ 年終獎(jiǎng)金，薪資范圍根據(jù)工作經(jīng)驗(yàn)及能力面議。
2.Complete social security benefits: Five insurances and one housing fund (endowment insurance, medical insurance, unemployment insurance, work-related injury insurance, maternity insurance, and housing provident fund). 完善的社保福利：五險(xiǎn)一金（養(yǎng)老保險(xiǎn)、醫(yī)療保險(xiǎn)、失業(yè)保險(xiǎn)、工傷保險(xiǎn)、生育保險(xiǎn)、住房公積金）。
3.Employee benefits: Annual leave, paid sick leave, festival gifts, team building activities, staff training, and promotion opportunities. 豐富的員工福利：帶薪年假、帶薪病假、節(jié)日禮品、團(tuán)隊(duì)建設(shè)活動(dòng)、員工培訓(xùn)及晉升機(jī)會(huì)。
4.Good working environment: Friendly team atmosphere, standardized management system, and broad development platform. 良好的工作環(huán)境：友好的團(tuán)隊(duì)氛圍、規(guī)范的管理制度及廣闊的發(fā)展平臺(tái)。