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Key Responsibilities
1. Travel Agent Relationship Management (20%)
· Conduct regular business reviews
· Develop tailored engagement plans for top-tier agencies to accelerate product sales.
· Address trade partner needs and resolve operational issues in collaboration with Trade Partnerships Manager.

2. Co-op Campaign Leadership (70%)
· Design, negotiate, and implement end-to-end co-op marketing campaigns with partners (e.g., joint promotions, FAM trips, digital activations, trade incentives).
· Manage campaign budgets, timelines, creative assets, and legal agreements.
· Track campaign performance (ROI, lead generation, sales uplift) and deliver post-campaign reports with actionable insights.
· Collaborate with Marketing Manager - Asia to align campaigns with brand initiatives.

3. Market Intelligence & Sales Growth (10%)
· Monitor competitor activities and travel trade trends to identify new opportunities.
· Provide trade feedback to shape product development and trade support tools.
· Achieve annual targets for agent engagement, campaign participation, and incremental bookings.
Qualifications & Skills
Essential
· 5+ years in travel trade sales/account management, preferably within an NTO/DMO, tour operator, airline, or travel agency.
· Deep understanding of the travel distribution landscape in Greater China and broader Asia.
· Proven success in planning/executing co-op marketing campaigns from brief to ROI analysis.
· Strong negotiation skills and ability to influence senior stakeholders.
· Proficiency in interpreting sales data, market reports, and digital metrics.
· Fluent English and Mandarin (written/spoken).
· Willingness to travel across the region.

Desirable
· Experience with CRMs (e.g., Salesforce) and trade marketing platforms.
· Knowledge of tourism products and destination strengths.