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Key Responsibilities Marketing Strategy Development 發(fā)展區(qū)域市場(chǎng)策略: ? Develop and execute local marketing strategies based on the central marketing guidelines. 根據(jù)中央市場(chǎng)策略，執(zhí)行和優(yōu)化本地市場(chǎng)策略。 ? Monitor and analyze market trends, tailor marketing campaigns to meet the specific needs and characteristics of the regional market. 根據(jù)區(qū)域市場(chǎng)的具體需求分析市場(chǎng)趨勢(shì)，組織相關(guān)市場(chǎng)活動(dòng)。 KOL Relationship Management KOL關(guān)系管理: ? Identify, engage, and build strong relationships with Key Opinion Leaders (KOLs) in the region. Regularly communicate with KOLs to maintain engagement, gather feedback, and leverage their insights for continuous improvement of promotional strategies. 與區(qū)域內(nèi)的KOL及行業(yè)專(zhuān)家等建立良好合作關(guān)系。定期與KOL溝通，收集反饋，并據(jù)此持續(xù)優(yōu)化推廣策略。 Sales Support 銷(xiāo)售支持: ? Collaborate with the sales teams in all channels to design and implement promotional activities that drive sales and meet regional sales targets. Support the sales team by co-visit and training to achieve the sales targets. 與所有渠道的銷(xiāo)售團(tuán)隊(duì)合作，設(shè)計(jì)和實(shí)施推動(dòng)業(yè)績(jī)并達(dá)到區(qū)域目標(biāo)的推廣活動(dòng)。通過(guò)共同拜訪和培訓(xùn)來(lái)支持業(yè)務(wù)團(tuán)隊(duì)，以實(shí)現(xiàn)業(yè)務(wù)目標(biāo)。 ? Provide marketing materials, tools, and training to the sales team to enhance their effectiveness in the field. 為銷(xiāo)售團(tuán)隊(duì)提供市場(chǎng)材料、工具和培訓(xùn)，以提高市場(chǎng)活動(dòng)在區(qū)域的有效性。 Channel Synergies 渠道協(xié)同: ? Work with the Regional Business Director to identify and capitalize on synergies across different sales channels, including core hospitals, broad hospitals, and retail. 與區(qū)域業(yè)務(wù)總監(jiān)合作，推動(dòng)不同推廣渠道（包括核心醫(yī)院、廣泛醫(yī)院和零售）之間的協(xié)同作用。 ? Develop integrated marketing plans that consider the unique dynamics and opportunities within each channel. 根據(jù)每個(gè)渠道的獨(dú)特動(dòng)態(tài)和機(jī)會(huì)，開(kāi)發(fā)綜合市場(chǎng)計(jì)劃。 ? Foster relationships with key stakeholders in each channel to ensure alignment and collaboration. 與每個(gè)渠道的關(guān)鍵利益相關(guān)者建立關(guān)系，確保一致性和協(xié)作。 Cross-functional Collaboration 跨職能合作: ? Coordinate with central marketing, sales, and other relevant departments to ensure cohesive and effective marketing efforts. 與中央市場(chǎng)、銷(xiāo)售和其他相關(guān)部門(mén)協(xié)調(diào)，確保實(shí)施連貫和有效的市場(chǎng)方案。 ? Share insights and best practices across regions to support continuous improvement. 在分享區(qū)域洞見(jiàn)和最佳實(shí)踐，以支持持續(xù)改進(jìn)。 Compliance and Brand Standards 合規(guī)和品牌標(biāo)準(zhǔn): ? Ensure all promotional activities comply with company policies, industry regulations, and brand guidelines. Maintain consistent brand messaging and visual identity across all regional promotions. 確保所有推廣活動(dòng)符合公司政策、行業(yè)法規(guī)和品牌指南。在所有區(qū)域推廣中保持一致的品牌信息。 Budget Management 預(yù)算管理: ? Manage the regional promotional budget, ensuring cost-effective use of resources. Monitor expenses and report on budget adherence, providing recommendations for adjustments as needed. 管理區(qū)域推廣預(yù)算，確保資源的有效使用。同時(shí)監(jiān)控使用情況，提供調(diào)整建議。 Qualifications & Experiences Required ? Bachelor’s Degree and above, major in medication or life science related. 本科及以上學(xué)歷， 醫(yī)藥或生命科學(xué)相關(guān)專(zhuān)業(yè) ? At least 3 years’ experience in sales management and marketing functions. 至少3年以上銷(xiāo)售管理及市場(chǎng)推廣經(jīng)驗(yàn) ? Integrity, proactiveness, good adaptability, ability of working effectively under pressure and self-motivation. 誠(chéng)信、積極主動(dòng)、良好的適應(yīng)能力、良好的承壓及和自我激勵(lì)能力 ? Excellent interpersonal communication and collaboration abilities. 優(yōu)秀的人際溝通和協(xié)作能力 ? Excellent capabilities of analysis, planning, organizing and market insight. 優(yōu)秀的分析、規(guī)劃、組織和市場(chǎng)洞察能力