Accountabilities:
1、基于零售渠道洞察和市場部策略,制定產(chǎn)品渠道戰(zhàn)術(shù)和客戶方案。Develop product channel tactics and customer plans based on insights from retail channels and marketing strategies.
2、基于零售渠道特點(diǎn)和渠道洞察(店員洞察、購物者洞察),完成店內(nèi)推廣活動(dòng)及物料準(zhǔn)備,如店員培訓(xùn)計(jì)劃活動(dòng)、慢病管理計(jì)劃、終端激活活動(dòng)等。Create in-store promotional activities and prepare materials based on insights from pharmacists and shoppers, including training programs for pharmacists, chronic disease management plans, and in-store activation initiatives.
3、制定電商平臺(tái)業(yè)務(wù)策略,管理電商平臺(tái),開展線上推廣活動(dòng),提升電商平臺(tái)的綜合表現(xiàn)。Formulate the EC platform business strategy, manage the platform, execute online promotional activities, and enhance the overall performance of the EC.
4、良好的跨部門溝通確保零售渠道活動(dòng)的有效執(zhí)行,跟進(jìn)、評(píng)估并定期分享成功經(jīng)驗(yàn);創(chuàng)新性開展以患者為中心的渠道活動(dòng)。Ensure effective execution of retail channel activities through strong cross-departmental communication. Track, evaluate, and regularly share successful experiences while innovating patient-centered channel activities.
5、零售渠道預(yù)算管理及ROI優(yōu)化。Manage retail channel budgets and optimize ROI.
6、產(chǎn)品數(shù)據(jù)分析、銷量預(yù)估與庫存管理。Conduct product data analysis, FCST, and manage inventory effectively.
Knowledge/ Academic Qualification:
1、Bachelor’s degree; Master’s degree preferred
Skills:
1、Retail market, customer and competitor insight
2、Digital marketing mindset
3、Marketing planning and portfolio management
4、Channel marketing and instore activation
5、Data analysis/6、Communication
Experience:
1、5+ years experiences of marketing
2、2+ years experiences of OTC or wellness or Rx or Special medical food in retail
3、1+ year experience of EC platform management (nice to have)
Competency:
1、Strategic planning with business acumen
2、Innovative thinking
3、Teamwork spirit
4、Excellent in execution
5、Fast learner with can-do spirit
6、Fluent in English and Chinese