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更新于 4月7日

零售推廣經(jīng)理 (Senior) promotion manager

2-3萬·13薪
  • 北京朝陽區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

雇員點(diǎn)評(píng)標(biāo)簽

  • 工作環(huán)境好
  • 同事很nice
  • 團(tuán)隊(duì)執(zhí)行強(qiáng)
  • 氛圍活躍
  • 人際關(guān)系好
  • 交通便利
  • 晉升機(jī)會(huì)多
  • 管理人性化

職位描述

市場營銷市場推廣市場運(yùn)營
Accountabilities: 1、基于零售渠道洞察和市場部策略,制定產(chǎn)品渠道戰(zhàn)術(shù)和客戶方案。Develop product channel tactics and customer plans based on insights from retail channels and marketing strategies. 2、基于零售渠道特點(diǎn)和渠道洞察(店員洞察、購物者洞察),完成店內(nèi)推廣活動(dòng)及物料準(zhǔn)備,如店員培訓(xùn)計(jì)劃活動(dòng)、慢病管理計(jì)劃、終端激活活動(dòng)等。Create in-store promotional activities and prepare materials based on insights from pharmacists and shoppers, including training programs for pharmacists, chronic disease management plans, and in-store activation initiatives. 3、制定電商平臺(tái)業(yè)務(wù)策略,管理電商平臺(tái),開展線上推廣活動(dòng),提升電商平臺(tái)的綜合表現(xiàn)。Formulate the EC platform business strategy, manage the platform, execute online promotional activities, and enhance the overall performance of the EC. 4、良好的跨部門溝通確保零售渠道活動(dòng)的有效執(zhí)行,跟進(jìn)、評(píng)估并定期分享成功經(jīng)驗(yàn);創(chuàng)新性開展以患者為中心的渠道活動(dòng)。Ensure effective execution of retail channel activities through strong cross-departmental communication. Track, evaluate, and regularly share successful experiences while innovating patient-centered channel activities. 5、零售渠道預(yù)算管理及ROI優(yōu)化。Manage retail channel budgets and optimize ROI. 6、產(chǎn)品數(shù)據(jù)分析、銷量預(yù)估與庫存管理。Conduct product data analysis, FCST, and manage inventory effectively. Knowledge/ Academic Qualification: 1、Bachelor’s degree; Master’s degree preferred Skills: 1、Retail market, customer and competitor insight 2、Digital marketing mindset 3、Marketing planning and portfolio management 4、Channel marketing and instore activation 5、Data analysis/6、Communication Experience: 1、5+ years experiences of marketing 2、2+ years experiences of OTC or wellness or Rx or Special medical food in retail 3、1+ year experience of EC platform management (nice to have) Competency: 1、Strategic planning with business acumen 2、Innovative thinking 3、Teamwork spirit 4、Excellent in execution 5、Fast learner with can-do spirit 6、Fluent in English and Chinese

工作地點(diǎn)

北京朝陽區(qū)施維雅(天津)制藥有限公司

職位發(fā)布者

HR/人事經(jīng)理

立即溝通
公司Logo法國施維雅
施維雅是一家由非盈利性基金管理的國際制藥公司,總部位于法國(敘雷訥),業(yè)務(wù)遍及全球150個(gè)國家。全球共計(jì)21,800名員工共同致力于推進(jìn)醫(yī)療變革創(chuàng)新升級(jí),為患者提供高質(zhì)量藥物與關(guān)鍵性健康解決方案。集團(tuán)平均每年將20%品牌藥物收入投入于藥品研發(fā)。同時(shí),集團(tuán)長期與學(xué)術(shù)機(jī)構(gòu)、制藥企業(yè)以及生物技術(shù)公司保持開放的合作,從而加速醫(yī)療創(chuàng)新、惠及更多患者,創(chuàng)造一個(gè)可以確保所有人獲得優(yōu)質(zhì)健康服務(wù)的世界。集團(tuán)在心血管與代謝疾病、腫瘤學(xué)、神經(jīng)科學(xué)以及免疫炎癥四個(gè)領(lǐng)域的持久承諾是集團(tuán)持續(xù)增長的動(dòng)力。
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