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更新于 3月13日

CEM Manager

面議
  • 上海浦東新區(qū)
  • 經(jīng)驗(yàn)不限
  • 學(xué)歷不限
  • 兼職/臨時(shí)
  • 招1人

職位描述

Job Overview: We are seeking a CEM Manager to lead Aptaclub's private domain operations in WeCom. To build and manage an innovated and high-impact consumer engagement model to drive business growth- scalable NU conversion through tailored services, engagement, and WOM initiatives. Key Objectives: Recruit and retain users through targeted campaigns. Deliver professional parenting advice to reinforce brand authority. Design interactive community activities to boost engagement and advocacy. Collaborate with agencies to execute campaigns and track ROI. Continuously optimize strategies using data insights and user feedback. This role will drive user recruitment, deliver expert early-stage parenting services, foster brand preference & NU Conversion through community engagement, and amplify word-of-mouth (WOM) & fusion growth. Performance tracking & optimization and budget planning. The ideal candidate will combine strategic thinking, good insight on mums' parenting journey, resilience, and hands-on execution to elevate brand value and convert new customers. To be successful in this position, you should have solid experience with digital engagement and strong project management. You also need to have ability to simplify complex ideas into actionable plans, turn data into compelling presentations, ensuring key actions move from idea to impact smoothly with internal & external alignment. Job Qualification: 1. Proven experience in private community operations, preferably in WeChat ecosystems. 2. Expertise in user-centric engagement strategies, content creation, and viral marketing. 3. Strong project management skills to lead agencies and cross-functional teams. 4. Data-driven mindset with ability to analyze metrics and optimize campaigns. 5. Excellent copywriting and content curation skills for community engagement. 6. Strategic thinking with agility to overcome challenges and drive breakthroughs. 7. Deep understanding of parenting/early stage mum (preferred). Knowledge & experience: Knowledge & Experience * Bachelor's degree in Marketing, Business, or related fields. * 3+ years in community operations, social CRM with successful case or performance(FMCG/parenting industry preferred). * Proficiency in WeChat ecosystem tools (e.g., Mini Programs, Groups, KOC management). * Experience designing viral referral programs and WOM campaigns. * Fluency in English and Mandarin, independent presentation ability. Attitude: * Take responsibility & risk to show the way forward * Act with speed, agility & pragmatism * Inspire & be the vision * Commit to create breakthrough result Specific Knowledge * Good insight/needs on mums' parenting journey * Solid experience with community operation and private domain service & campaign design. * Rich and diversified tagging & data empowered experience of WeCom * Strong collaboration & management skills with operation agency General skills * Good Spoken and Written English and Mandarin * Strong Communication & Presentation Skills * Logical Thinking * Agile and flexibility Areas of responsiblities: 1. Aptaclub WeCom operation strategy: Deep dive understanding of business & consumer needs Formulate engagement & business strategy plan in WeCom with clear tactics & measurement to enhance brand image, brand preference & choice and WOM. 1. Aptaclub WeCom engagement operation & management 2.1 User Recruitment & Retention: Develop strategies to grow and retain the private community scale. Optimize onboarding journeys for new users. 2.2 Content & Engagement: Curate expert-led parenting service and content Oversee operation content infrastructure & copy writing quality. Design interactive activities (e.g., Q&A sessions, challenges) to boost engagement & NU conversion 2.3 WOM & Viral Growth: Build KOC/KOL networks and incentive mechanisms to drive advocacy. Implement referral programs to maximize organic reach. 3. Data & Optimization: Track metrics (e.g., bonding, conversion rates, ROI) and refine strategies. Provide actionable insights to improve user experience and campaign performance. Tech empower to drive operation efficiency (e.g. tagging, MA, dialog analysis, AI tool) 4. Agency Management: Lead external partners to align execution with brand goals. Ensure timely delivery of high-quality assets and campaigns. 5.Budget Control and Management Full year A&P budget planning Monthly budget submission, apply adjustments according to annual budget plan Monthly claiming submission, finalize claiming on time with sufficient supporting document Tracking and control, ensure ROI ratio within budget

工作地點(diǎn)

上海浦東新區(qū)浦東嘉里城辦公樓

職位發(fā)布者

施一鳴/人事經(jīng)理

今日活躍
公司Logo達(dá)能亞太(上海)管理有限公司
達(dá)能集團(tuán),總部設(shè)立于法國(guó)巴黎,全球擁有近7萬5千名員工,是世界著名的食品和飲料集團(tuán)之一。達(dá)能集團(tuán)歷史悠久,規(guī)模強(qiáng)大,位列世界500強(qiáng),業(yè)務(wù)遍及全世界120多個(gè)國(guó)家。鮮乳制品、飲用水、嬰兒營(yíng)養(yǎng)和醫(yī)療營(yíng)養(yǎng)作為達(dá)能的四大主要產(chǎn)品,在全球市場(chǎng)銷量排名均名列前茅。達(dá)能集團(tuán)自80年代末,將其投資眼光著力于中國(guó)市場(chǎng),自此,中國(guó)成為達(dá)能集團(tuán)發(fā)展策略中極為重要的市場(chǎng)。隨著達(dá)能在中國(guó)投資設(shè)廠,并廣泛開展其生產(chǎn)和業(yè)務(wù),目前達(dá)能集團(tuán)在中國(guó)的業(yè)務(wù)主要包括酸奶、飲料、嬰兒食品及醫(yī)療營(yíng)養(yǎng)等,其從事相關(guān)產(chǎn)品的生產(chǎn),其產(chǎn)品除本銷外,還出口到世界各國(guó)。中國(guó),作為目前亞太地區(qū)商業(yè)活動(dòng)的中心,近年來隨著中國(guó)經(jīng)濟(jì)的飛速發(fā)展,中國(guó)市場(chǎng)業(yè)務(wù)迅速膨脹,銷售額不斷迅速增長(zhǎng),因此,達(dá)能于2006年4月將亞太地區(qū)總部遷至上海,建立達(dá)能亞太(上海)管理有限公司,希望通過建立更貼近中國(guó)的管理機(jī)構(gòu),進(jìn)一步加大對(duì)中國(guó)市場(chǎng)的發(fā)展。達(dá)能亞太(上海)管理有限公司,作為達(dá)能集團(tuán)的區(qū)域管理中心,主要由區(qū)域功能部門,如財(cái)務(wù)、人力資源、采購(gòu)和市場(chǎng)等部門組成,并主要承擔(dān)核心管理和領(lǐng)導(dǎo)的職能。在達(dá)能,我們相信,創(chuàng)建包容性和多元化的團(tuán)隊(duì)是我們未來的核心之一。所有符合條件的申請(qǐng)人都將得到平等的對(duì)待,我們不以應(yīng)聘人員的年齡、種族、民族、膚色、宗教信仰、國(guó)籍、性別、性取向、退伍軍人身份、遺傳信息或殘疾狀況等作為是否招聘的依據(jù)。加入達(dá)能亞太(上海)管理有限公司,更多機(jī)會(huì)與挑戰(zhàn)!The Danone Group, headquartered in Paris France, employs nearly 75,000 people worldwide in more than 120 countries. With outstanding brands in Fresh Dairy, Waters, Baby Nutrition and Medical Nutrition as well as being the world market leader in fresh dairy products, Danone is one of the fastest moving consumer goods company in the world.Danone has invested in China since 1980s and has in the last 20 years become the growth focus and strategic development country of the Group. Today, Danone is operational in its 4 main products line in China, and has obtained market leading positions in each of the categories.With the rapid growth in China market, the Danone Group has recently relocated its regional headquarter to Shanghai. This brings proximity of the Group’s strategic development and much enthusiasm to our China operations.As the regional headquarter for Asia-Pacific, Danone Asia-Pacific Management Co., Ltd., has many key, challenging opportunities in functions such as Finance, HR, Purchasing and Marketing.At Danone, we believe that creating inclusive and diverse teams is at the heart of our future. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, gender, gender identity, veteran status, genetic characteristic, or disability status.Join Danone today to
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