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WHAT YOU'LL NEED TO HAVE
? Broad knowledge of Marketing Communication in Retail
? Broad knowledge of the Marketing creative & production process
? Broad knowledge of Life at Home and Home Furnishing
? Deep knowledge concerning the relation between content writing and SEO
? Deep knowledge of dynamic content creation
? Broad knowledge of CRM and 1 to 1 content
? Good knowledge of evaluating creative communication
? Broad knowledge of marketing technology
? Broad knowledge of media channels
? Good knowledge of the IKEA multichannel reality and online customer behaviours
? Good knowledge of IKEA Concept, IKEA Brand Identity and IKEA Culture & Values
YOUR RESPONSIBILITIES
? Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels
? Manage content localization process: adjust global material for local adaptation in order to secure local relevance
? Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
? Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
? Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team
? Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
? Manage digital assets and publish locally relevant content on IKEA digital channels
? Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels
? Continuously work with and organize digital content assets based on received plans
? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
? Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
ABOUT THIS WORK AREA
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.