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We are seeking a Segment Marketing Manager for our
Gene Therapy market segment solutions.
The Segment Marketing Manager is responsible for
developing and executing the marketing strategy and tactics for the Gene
Therapy segment.
This role requires a strong understanding of the
different development and manufacturing processes and workflows utilized in
this market segment.
Responsibilities range from preparing marketing and
sales material related to the market segment, attending and presenting at Gene
Therapy events, training company sales and BD teams, performing market research
and analysis, and interacting with key opinion leaders.
The Segment Marketing Manager will have the
following key responsibilities:

Brand building and demand generation:
-
Work across the different life science divisions and collaborate extensively
with the divisional marketing and R&D teams to understand the portfolio and
key value propositions of the Genscript services and products and integrate
them into the Gene Therapy portfolio
-
Collaborate with the regional marketing teams globally to prepare and execute a
successful go-to-market strategy for the Gene Therapy portfolio
-
Utilize marketing tools and tactics to elevate the GenScript brand and generate
demand for the portfolio

Customer insights
-
Keep abreast of the developments of the market segment. Maintain a good
understanding of the products/services and technologies involved through
customer discussions, analysis of publications and market reports, and
attending conferences
-
Perform market research on needs, wants, pain points, and market trends for the
assigned segment for creating new product and service bundles or guiding new
product and services developments
-
Interact with industry leaders to understand future market trends
-
Prepare market research reports and communicate the market insights to the
Product Marketing and R&D teams


Requirements: PHD’s degree in a biology-related
field. Strong technical understanding of the techniques and processes utilized
in developing Gene Therapies. Good communication and interpersonal skills are
required. Marketing or business development experience preferred.