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崗位職責(zé)：
1.公司網(wǎng)站管理：對(duì)接第三方服務(wù)公司，跟進(jìn)網(wǎng)站（中英俄）日常更新、SEO優(yōu)化、Googe 推廣、Yandex推廣跟進(jìn)；負(fù)責(zé)粉絲互動(dòng)，銷(xiāo)售線索跟進(jìn)，中/俄語(yǔ)網(wǎng)站內(nèi)容同步，百度SEO優(yōu)化等；
Website management: manage company websites (CN/EN/RU) with third party vendors: SEO optimization (Google/Yandex/Baidu), Google and Yandex ads, user engagement;
2.宣傳內(nèi)容創(chuàng)作：負(fù)責(zé)撰寫(xiě)公司宣傳文案，包括富有吸引力的原創(chuàng)視頻，產(chǎn)品貼，活動(dòng)貼，善于把握和引導(dǎo)話題，轉(zhuǎn)化營(yíng)銷(xiāo)點(diǎn);
Content Development: create engaging content-videos, product/event posts, topic-driven campaigns.
3.海外社媒運(yùn)營(yíng)：負(fù)責(zé)LinkedIn，F(xiàn)acebook，Instagram，Twitter，Tiktok等社媒的運(yùn)營(yíng)策劃，包括內(nèi)容輸出，發(fā)布，粉絲互動(dòng)，活動(dòng)策劃，粉絲互動(dòng)等，監(jiān)測(cè)社媒數(shù)據(jù)并定期優(yōu)化；
Social media operations: operate social media (LinkedIn/FB/IG/Twitter/TikTok): content planning, engagement, data analysis;
4.銷(xiāo)售線索管理：各宣傳渠道銷(xiāo)售線索收集、分類(lèi)與分配，跟進(jìn)銷(xiāo)售轉(zhuǎn)化率；
Lead Management: Implement CRM workflows for lead scoring & assignment, monitor conversion rate;
5.整合營(yíng)銷(xiāo)協(xié)同：協(xié)助展會(huì)籌備、行業(yè)媒體合作、宣傳物料更新、內(nèi)部宣傳等其他宣傳工作；
Integrated Marketing: support exhibitions, promotional materials and internal marketing communication.
6.領(lǐng)導(dǎo)安排的其他工作。
Other tasks for the department.
任職要求：
1.大專(zhuān)及以上學(xué)歷，市場(chǎng)營(yíng)銷(xiāo)、國(guó)際貿(mào)易、英語(yǔ)或機(jī)械相關(guān)專(zhuān)業(yè)優(yōu)先；
Education: Associate's degree in marketing, international business, English, mechanical engineering or equivalent;
2.3年以上B2B制造業(yè)海外市場(chǎng)推廣經(jīng)驗(yàn)，熟悉海外社媒運(yùn)營(yíng)，網(wǎng)站SEO優(yōu)化，有金屬加工、焊接技術(shù)領(lǐng)域經(jīng)驗(yàn)者優(yōu)先；
Experience: 3+ years in B2B manufacturing overseas marketing; metalworking/welding industry experience a plus.
3.優(yōu)秀的文案創(chuàng)作與視頻剪輯能力，數(shù)據(jù)分析能力，熟悉平面設(shè)計(jì)，視頻剪輯，CRM等軟件或系統(tǒng)操作，；
Technical Competencies: strong copywriting, video editing, data analysis skills, experience in design/video tools, CRM systems;
4.英語(yǔ)熟練，掌握俄語(yǔ)等小語(yǔ)種優(yōu)先。
Language: fluent English (Russian preferred).