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更新于 5月20日

國際教育產(chǎn)品運營主管(前沿項目)

1.2-1.8萬
  • 北京朝陽區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招1人

職位描述

C端用戶B端用戶學(xué)校/學(xué)歷教育培訓(xùn)/輔導(dǎo)服務(wù)
崗位職責 1. 內(nèi)容運營與品牌傳播:負責國際教育產(chǎn)品及課程的社交媒體內(nèi)容策劃與運營,產(chǎn)出符合跨文化受眾需求的優(yōu)質(zhì)圖文及視頻內(nèi)容;主導(dǎo)線上線下活動的內(nèi)容創(chuàng)意與傳播策略。 2. 活動策劃與執(zhí)行:策劃并統(tǒng)籌執(zhí)行線上線下推廣活動(如教育展會、網(wǎng)絡(luò)研討會、品牌讀書會、用戶沙龍等),制定活動方案、預(yù)算及執(zhí)行計劃,確保活動效果與品牌目標一致。 3. 商務(wù)合作與資源拓展:主動對接海外教育機構(gòu)、國際學(xué)校及潛在合作伙伴,完成合作方案談判與落地執(zhí)行,整合外部資源推動品牌增長。 4. 跨部門協(xié)作與資源整合:與設(shè)計團隊緊密合作,明確品牌視覺及內(nèi)容調(diào)性需求,輸出高質(zhì)量設(shè)計素材;聯(lián)動教學(xué)、教研部門,提煉產(chǎn)品核心價值,轉(zhuǎn)化為可傳播的跨文化溝通語言。 任職要求 1. 語言能力:精通中英雙語,能以母語級水平撰寫專業(yè)文案,適應(yīng)跨文化語境下的溝通需求。 2. 跨文化敏感度:具備3年以上國際教育、海外留學(xué)或跨國企業(yè)工作經(jīng)驗,熟悉中西方教育體系差異,能精準捕捉跨文化用戶需求。 3. 活動策劃能力:擁有線上線下活動全流程策劃與執(zhí)行經(jīng)驗,能獨立完成活動方案制定、資源協(xié)調(diào)及效果復(fù)盤,具備教育行業(yè)活動經(jīng)驗者優(yōu)先。 4. 設(shè)計技能:熟練使用Photoshop、Illustrator等設(shè)計工具,具備基礎(chǔ)視覺設(shè)計能力,能高效對接設(shè)計團隊并提出優(yōu)化建議。 5. 快速學(xué)習(xí)能力:能快速理解教育產(chǎn)品邏輯、國際課程體系及市場趨勢,并轉(zhuǎn)化為運營策略與落地動作。 6. 學(xué)歷與背景:本科及以上學(xué)歷,國際教育、市場營銷、傳播學(xué)等相關(guān)專業(yè)優(yōu)先;有國際課程推廣或海外教育背景者優(yōu)先。

工作地點

北京朝陽區(qū)樂成豪麗公寓

職位發(fā)布者

劉先生/人力資源主管

剛剛活躍
立即溝通
公司LogoBeijing City International School 北京樂成國際學(xué)校
SCHOOL PROFILEBeijing City International School(BCIS) was opened in August 2005 to provide an international education for the expatriate community in Beijing and, uniquely, for the children of internationally-minded Chinese nationals. The vision of the founders sees BCIS as a bridge between East and West. BCIS is a private, not-for-profit, coeducational day school.Enrollment currently stands at 750 students. There are over 50 nationalities enrolled. The school has an open admissions policy for students who can benefit from its programme. Students must either be fluent in the English language or willing to develop fluency through the school’s ESOL(English for Speakers of Other Languages) programme.The school comprises of three sections: an Early Childhood Center(Toddler through Kindergarten) and an Elementary School(G1 through Grade 5) and an Secondary School(Grades 6 through 12), each of which is headed by a Principal who reports to the Head of School. There are approximately 100 teachers representing 13 nationalities.BCIS is an IB World School. The school is authorized to teach the IB Primary Years Programme(PYP), Middle Years Programme(MYP), and Diploma Programme(DP). BCIS is a member of the Council of International Schools(CIS), the Association of China and Mongolia International Schools(ACAMIS), and the International Schools Athletic Conference Beijing/Tianjin(ISAC). BCIS has been accredited by the Council of International Schools(CIS) and the Western Association The new BCIS Early Childhood Center(ECC) is the first educational building in China to be LEED certified(to a Gold Level standard), making it fully green and environmentally friendly and is expected to be open in the summer of 2014.The building located in Shuangjing, near the East Third Ring Road in the heart of Beijing Commercial and Business District(CBD).The address is No. 11 Dongbai Street, Chaoyang District, Beijing.
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