Responsibility |職責(zé) 1： 【Mission weights |任務(wù)權(quán)重： 40%】
Main tasks 1. 負(fù)責(zé)面向海外的視頻內(nèi)容策劃、主題定位及腳本撰寫(xiě)，以及拍攝執(zhí)行、素材篩選、場(chǎng)景布置、后期剪輯，確保視頻內(nèi)容符合 B 端獲客需求。
2. 完成建材相關(guān)產(chǎn)品推廣視頻、案例展示視頻及企業(yè)形象視頻的策劃與制作，突出產(chǎn)品特性、應(yīng)用場(chǎng)景及核心競(jìng)爭(zhēng)優(yōu)勢(shì)。
3. 配合海外市場(chǎng)團(tuán)隊(duì)，制定與海外社媒平臺(tái)推廣節(jié)奏及獲客策略相匹配的視頻內(nèi)容策劃方案。
1. Responsible for the planning, theme positioning and script drafting of overseas-oriented video content, as well as the execution of shooting, material selection, scene layout, post-editing, to ensure the video content meets the needs of B-end customer acquisition.
2. Complete the planning and production of building materials-related product promotion videos, case display videos and enterprise image videos, highlighting product features, application scenarios and core competitive advantages.
3. Collaborate with the overseas marketing team to formulate video content planning plans aligned with the promotion rhythm of overseas social media platforms and customer acquisition strategies.
Responsibility |職責(zé) 2： 【Mission weights |任務(wù)權(quán)重： 20%】
Main tasks 1. 將 B 端獲客思維融入內(nèi)容策劃與創(chuàng)作，通過(guò)視頻、平面作品精準(zhǔn)傳遞產(chǎn)品優(yōu)勢(shì)及合作價(jià)值，助力提升獲客精準(zhǔn)度。
2. 研究海外主流社媒平臺(tái)（如領(lǐng)英、臉書(shū)、照片墻）的內(nèi)容趨勢(shì)、用戶(hù)偏好及競(jìng)品營(yíng)銷(xiāo)策略，提供可落地的內(nèi)容策劃建議。
3. 配合海外銷(xiāo)售團(tuán)隊(duì)，深入了解客戶(hù)需求及行業(yè)痛點(diǎn)，創(chuàng)作針對(duì)性的推廣內(nèi)容策劃方案。
1. Integrate B-end customer acquisition thinking into content planning and creation, accurately convey product advantages and cooperative values through video and graphic works, and assist in improving the precision of customer acquisition.
2. Research the content trends, user preferences and competitive product marketing strategies of major overseas social media platforms (such as LinkedIn, Facebook, Instagram), and provide actionable content planning suggestions.
3. Collaborate with the overseas sales team to deeply understand customer needs and industry pain points, and create targeted promotional content planning schemes.
Responsibility |職責(zé) 3： 【Mission weights |任務(wù)權(quán)重： 10%】
Main tasks 1. 管理及整理視頻、平面素材庫(kù)，參與制定素材分類(lèi)及存儲(chǔ)標(biāo)準(zhǔn)的策劃，確保高效檢索與復(fù)用。
2. 協(xié)助開(kāi)展海外中小型創(chuàng)意推廣活動(dòng)的策劃與執(zhí)行，提供視覺(jué)內(nèi)容支持。
3. 完成上級(jí)交辦的其他創(chuàng)意策劃及推廣相關(guān)工作。
1. Manage and sort out video and graphic material libraries, and participate in the planning of material classification and storage standards to ensure efficient retrieval and reuse.
2. Assist in the planning and implementation of small-scale overseas creative promotion activities, and provide visual content support.
3. Complete other creative planning and promotional related work assigned by the superior.
Responsibility |職責(zé) 4： 【Mission weights |任務(wù)權(quán)重： 30%】
1. 承擔(dān)面向海外的平面物料創(chuàng)意策劃與設(shè)計(jì)工作，包括海報(bào)、宣傳冊(cè)、社媒配圖、產(chǎn)品圖片精修等，形成系統(tǒng)性視覺(jué)傳播方案，提升 B 端推廣物料的視覺(jué)吸引力及轉(zhuǎn)化效果。
2. 參與海外市場(chǎng)品牌視覺(jué)推廣主題策劃，確保平面設(shè)計(jì)風(fēng)格與品牌形象保持一致，并適配目標(biāo)海外市場(chǎng)的審美偏好。
3. 根據(jù)海外社媒運(yùn)營(yíng)反饋、獲客效果及市場(chǎng)需求變化，優(yōu)化平面物料策劃與設(shè)計(jì)方案。
1. Undertake the creative planning and design of overseas-oriented graphic materials, including posters, brochures, social media images, product pictures retouching, etc., and form systematic visual communication solutions to enhance the visual appeal and conversion effect of B-end promotion materials.
2. Participate in the planning of brand visual promotion themes for overseas markets, ensure the consistency of graphic design style with the brand image and adapt to the aesthetic preferences of target overseas markets.
3. Optimize graphic material planning and design schemes based on the feedback of overseas social media operation, customer acquisition effects and market demand changes.
3. Job Portrait |崗位畫(huà)像
Assessment dimensions
考核維度 1. 海外社媒內(nèi)容互動(dòng)率（瀏覽量、點(diǎn)贊量、轉(zhuǎn)發(fā)量、評(píng)論量）
2. 創(chuàng)意內(nèi)容帶來(lái)的 B 端客戶(hù)線索生成量
3. 內(nèi)容策劃方案的質(zhì)量、及時(shí)性及落地可行性
4. 視覺(jué)傳播效果及客戶(hù)轉(zhuǎn)化率
5. 內(nèi)外部合作部門(mén)滿(mǎn)意度
6. 創(chuàng)意內(nèi)容符合品牌及區(qū)域市場(chǎng)要求的合規(guī)性
1. Overseas social media content interaction rate (views, likes, shares, comments)
2. B-end customer lead generation quantity through creative content
3. Quality, timeliness and feasibility of content planning schemes
4. Effectiveness of visual communication and customer conversion rate
5. Satisfaction of internal and external cooperation departments
6. Compliance of creative content with brand and regional market requirements
Required education and experience
所需學(xué)歷及經(jīng)驗(yàn) 1. 本科及以上學(xué)歷，廣告設(shè)計(jì)、視覺(jué)傳達(dá)、影視制作、數(shù)字媒體、市場(chǎng)營(yíng)銷(xiāo)等相關(guān)專(zhuān)業(yè)。
2. 專(zhuān)員崗：2 年以上視頻拍攝、平面設(shè)計(jì)及內(nèi)容策劃相關(guān)工作經(jīng)驗(yàn)；主管崗：4 年以上相關(guān)工作經(jīng)驗(yàn)，具備 1-2 年團(tuán)隊(duì)管理經(jīng)驗(yàn)及豐富的創(chuàng)意策劃經(jīng)歷。
3. 有 1 年以上建材行業(yè)工作經(jīng)驗(yàn)者優(yōu)先（熟悉涂料、砂漿、防水材料等產(chǎn)品者為佳）。
4. 具備海外社媒內(nèi)容策劃及 B 端獲客相關(guān)經(jīng)驗(yàn)者優(yōu)先。
5. 熟悉目標(biāo)海外市場(chǎng)文化特點(diǎn)及內(nèi)容偏好者加分。
1. Bachelor degree or above, major in Advertising Design, Visual Communication, Film and Television Production, Digital Media, Marketing or related fields.
2. For Specialist: More than 2 years of relevant work experience in video shooting, graphic design and content planning; For Supervisor: More than 4 years of relevant work experience, with 1-2 years of team management experience and rich experience in creative planning.
3. Priority is given to candidates with more than 1 year of working experience in the building materials industry (familiar with coatings, mortars, waterproof materials and other products is preferred).
4. Experience in overseas social media content planning and B-end customer acquisition is highly preferred.
5. Familiar with the cultural characteristics and content preferences of target overseas markets is an advantage.
Knowledge and skills requirements
知識(shí)技能要求 1. 熟練使用視頻拍攝設(shè)備（相機(jī)、鏡頭、穩(wěn)定器等）及后期剪輯軟件（Premiere Pro、Final Cut Pro、After Effects 等）。
2. 精通平面設(shè)計(jì)軟件（Photoshop、Illustrator、InDesign 等），能獨(dú)立完成創(chuàng)意設(shè)計(jì)與制作。
3. 具備一定的內(nèi)容策劃能力，能獨(dú)立完成主題定位、內(nèi)容構(gòu)思及腳本撰寫(xiě)，形成可落地的創(chuàng)意方案。
4. 掌握建材產(chǎn)品（涂料、砂漿、防水材料等）基礎(chǔ)知識(shí)者優(yōu)先；了解建材產(chǎn)品應(yīng)用場(chǎng)景及行業(yè)特性。
5. 深刻理解 B 端獲客邏輯，能將客戶(hù)需求及市場(chǎng)趨勢(shì)融入內(nèi)容策劃。
6. 熟悉海外主流社媒平臺(tái)（領(lǐng)英、臉書(shū)等）運(yùn)營(yíng)規(guī)則及內(nèi)容策劃趨勢(shì)。
7. 良好的英語(yǔ)讀寫(xiě)能力，能獨(dú)立完成英文版本創(chuàng)意內(nèi)容的策劃與修改。
1. Proficient in video shooting equipment (camera, lens, stabilizer, etc.) and post-editing software (Premiere Pro, Final Cut Pro, After Effects, etc.).
2. Skilled in graphic design software (Photoshop, Illustrator, InDesign, etc.), able to independently complete creative design and production.
3. Have certain content planning capabilities, able to independently complete theme positioning, content planning and script drafting, and form feasible creative schemes.
4. Master the basic knowledge of building materials products (coatings, mortars, waterproof materials, etc.) is preferred; understand the application scenarios of building materials products and industry characteristics.
5. Have a deep understanding of B-end customer acquisition logic, and be able to integrate customer needs and market trends into content planning.
6. Familiar with the operation rules and content planning trends of major overseas social media platforms (LinkedIn, Facebook, Instagram, etc.).
7. Good English reading and writing skills, able to independently complete the planning and revision of English version creative content.
Competency requirements
能力素質(zhì)要求 1. 具備較強(qiáng)的創(chuàng)意思維、策劃能力及審美能力，對(duì)市場(chǎng)趨勢(shì)及視覺(jué)潮流敏感，能以創(chuàng)意方案快速響應(yīng)市場(chǎng)變化。
2. 擁有優(yōu)秀的溝通協(xié)調(diào)能力，能與跨部門(mén)團(tuán)隊(duì)（市場(chǎng)、銷(xiāo)售、產(chǎn)品等）高效協(xié)作，推動(dòng)策劃方案落地。
3. 責(zé)任心強(qiáng)、執(zhí)行力強(qiáng)，能在壓力下按時(shí)高質(zhì)量完成策劃及創(chuàng)作任務(wù)。
4. 主管崗：具備優(yōu)秀的團(tuán)隊(duì)管理及培養(yǎng)能力，能帶領(lǐng)團(tuán)隊(duì)完成創(chuàng)意策劃任務(wù)及獲客目標(biāo)。
5. 積極主動(dòng)、樂(lè)于創(chuàng)新，愿意接受新挑戰(zhàn)并持續(xù)優(yōu)化內(nèi)容策劃與創(chuàng)作方式。
6. 具備客戶(hù)導(dǎo)向思維，能準(zhǔn)確把握客戶(hù)需求并轉(zhuǎn)化為創(chuàng)意策劃解決方案。
1. Have strong creative thinking, planning ability and aesthetic ability, be sensitive to market trends and visual trends, and be able to quickly respond to market changes with creative schemes.
2. Possess excellent communication and coordination skills, able to efficiently cooperate with cross-departmental teams (marketing, sales, product, etc.) to promote the implementation of planning schemes.
3. Have a strong sense of responsibility and execution, able to complete planning and creation tasks on time and with high quality under pressure.
4. For Supervisor: Have excellent team management and training skills, able to lead the team to complete creative planning tasks and achieve customer acquisition goals.
5. Be proactive and innovative, willing to accept new challenges and continuously optimize content planning and creation methods.
6. Have a customer-centric mindset, and be able to accurately grasp customer needs and translate them into creative planning solutions.
Other requirements
其他要求 1. 能接受因拍攝及現(xiàn)場(chǎng)策劃需求產(chǎn)生的不定期出差（國(guó)內(nèi)外）。
2. 應(yīng)聘時(shí)需提交個(gè)人作品集（含視頻作品、平面設(shè)計(jì)作品及相關(guān)內(nèi)容策劃案例）。
3. 遵守公司品牌管理制度及內(nèi)容發(fā)布規(guī)范。
1. Able to accept occasional business trips (domestic and foreign) for shooting and on-site planning needs.
2. Submit personal works portfolio (including video works, graphic design works and related content planning cases) when applying.
3. Comply with the company's brand management system and content release specifications.