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【職位描述】
Role & Responsibilities:
1. Short Video Execution:
Demonstrate creative scriptwriting and copywriting abilities. Responsible for video briefs, script development, revision feedback, and strictly overseeing video production. Review content quality and execute shopping cart collaborations. Rapidly iterate content leveraging TikTok trends to boost organic traffic efficiency.
2. KOL/KOC Matrix:
Establish a targeted KOL/KOC matrix aligned with brand positioning and product categories. Identify and onboard KOLs matching product tonality for precision content distribution.
3. Results-Driven Performance:
Achieve TikTok shopping cart short video sales targets (GMV & ROI) and oversee consumption of self-streaming promotional materials.
Requirements:
1. Proven experience in TikTok short video and ad campaigns; prior success with viral content preferred.
2. Track record in social commerce (health & wellness, maternal/child, FMCG, or beauty industries). Familiarity with TikTok short video collaboration models.
3. Keen insight into TikTok platform dynamics with strong trendspotting abilities. Excellent creativity and planning skills.
4. Results-oriented mindset. Quick learner adaptable to new concepts. Innovative, proactive thinker with strong execution capabilities. Diligent in completing assigned tasks.
Role& Responsibilities:
短視頻營(yíng)銷(xiāo)落地：有創(chuàng)意腳本及文案撰寫(xiě)能力，負(fù)責(zé)視頻brief，腳本撰寫(xiě)，返稿修訂等溝通工作，嚴(yán)格把關(guān)視頻產(chǎn)出，審核內(nèi)容，并執(zhí)行掛車(chē)合作。結(jié)合抖音熱點(diǎn)快速迭代內(nèi)容形式，提升自然流量撬動(dòng)效率。
達(dá)人矩陣：基于品牌階段和品類(lèi)方向指定達(dá)人矩陣，挖掘并建立與產(chǎn)品調(diào)性匹配的達(dá)人，進(jìn)行精準(zhǔn)內(nèi)容投放。
結(jié)果導(dǎo)向：完成抖音掛車(chē)短視頻銷(xiāo)售目標(biāo)，包括GMV和ROI，并對(duì)自播素材消耗負(fù)責(zé)。
Requirements：
熟悉抖音線上短視頻、廣告投放經(jīng)驗(yàn)，有爆文經(jīng)驗(yàn)優(yōu)先。
大健康，母嬰，食品，美妝等行業(yè)帶貨經(jīng)驗(yàn)，熟悉抖音短視頻帶貨合作模式。
對(duì)抖音平臺(tái)動(dòng)態(tài)有敏銳的洞察力，善于挖掘熱點(diǎn)，有良好的創(chuàng)意和策劃能力。
銷(xiāo)售結(jié)果導(dǎo)向，可以快速的接受新事物、新知識(shí)、有想法、思維活躍、行動(dòng)力和執(zhí)行力強(qiáng)、認(rèn)真完成上級(jí)指定的工作任務(wù)
【任職要求】
Same as above.